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Amazon Advertising Benchmark Report 2022

Stephen Bench-Capon Data, insights and recommendations from an analysis of 2 million Sponsored Products campaigns. read more

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DSP Deep-Dive H1 2022

Martin Saunders What the data says about 4 of advertisers' most common DSP questions, plus insights by targeting, creative, and inventory type Read article Must Read

Study Amazon PPC Intraday Performance Benchmarks and Dayparting Strategies

Stephen Bench-Capon Hourly and daily ad performance trends, heatmaps and tips for Amazon Sponsored Products campaigns. Read article Must Read

Amazon ACoS What Is Advertising Cost of Sale and How to Improve It

Martin Saunders Learn how to define, calculate and effectively improve your ACoS on Amazon (break even and target ACoS metrics). Influencing factors like CPC are explained. Read article Must Read

The Ultimate 2021 Guide to Profitable Amazon Sponsored Brands Ads

Zoë MacDonald Amazon Sponsored Brands are an effective performance channel that generate sales, profit, and of course, brand recognition on Amazon. We make it easy to get started! Read article Must Read

Amazon Sponsored Display Ads The Ultimate 2021 Guide

Martin Saunders Learn how to run profitable Sponsored Display ads - including a blueprint for strategy and structure that can be replicated for each of your products. Read article Must Read

Amazon PPC The Ultimate Guide 2021 Update

Martin Saunders All the information you need to start your Amazon PPC campaign. Read article Must Read

Amazon Sponsored Products Ads Made Easy Strategy & Optimization

Trina Learn step-by-step how Amazon Sponsored Products ads works and how to create and optimize successful campaigns to promote your products. Read article Must Read

The Ultimate 2021 Guide to Amazon Ads Mastery Including Advanced Amazon PPC Strategy

Zoë MacDonald At Sellics we recently devoted ourselves to writing a dedicated series of articles to help our sellers successfully master Amazon PPC. This guide summarizes our complete writings on Amazon PPC, including a step-by-step guide for creating your first PPC campaign. Read article

How to Access Amazon Editorial Recommendations and Publisher Product Review Articles

Sam Young Introduction Having third-party publishers vouch for your products can have a powerful impact on product ranking and sales. Find out how to get your products… Read article

Inside Amazon FBM – A Quick Guide for Sellers

AMZ Advisers There are two shipping models Amazon sellers can choose from: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). In general, most sellers prefer to… Read article

The Ultimate Guide For Amazon Sponsored Brands Video Ads

Ben Donovan If you’re an Amazon seller, then you know that paid search is a necessary part of your marketing mix. But what if there were a… Read article

Reselling on Amazon Amazon Retail Arbitrage Guide for 2022

Junel at Seller Snap The eCommerce industry has proven its resiliency and stability during the pandemic. Despite the strict lockdown and quarantine protocols implemented worldwide, it still managed to… Read article

Amazon SFP Is It Right for You or Should You Consider AFP

Jake Rheude – Red Stag Fulfillment Amazon Seller-Fulfilled Prime (SFP) is a tempting option that keeps generating interest even though it’s currently a paused program. Getting a Prime badge from Amazon… Read article

Stand a Chance Against Your Competitors with Amazon Storefronts

AMZ Advisers It’s very hard for small businesses to stand out in Amazon at the very beginning of their selling journey. Luckily, registered brands have one unique… Read article

Perpetua & Sellics Join Forces to Accelerate Growth of E-Commerce Brands and Agencies

Franz Jordan We are incredibly excited to announce that as of today we are officially joining forces with the outstanding team of Perpetua! Read article

Amazon OTT Advertising Can Streaming TV Ads Work for You

Kamaljit Singh Streaming may have changed the way people watch TV, but advertising on your customers’ favorite TV shows is more effective than ever. The retail industry… Read article

The Role of Amazon RMA in Returns Processing and How Sellers Should Deal With Amazon Returns

Junel at Seller Snap One of the factors often left unrecognized by Amazon sellers, especially less experienced sellers, is the reality of Amazon product returns. Newbie Amazon sellers often… Read article

How Have Amazon’ s Increased FBA Fees Affected Sellers

Jack Howard If you’re one of the many FBA sellers who sell on Amazon, you are likely aware of the new FBA fulfillment fees. Amazon announced the… Read article 1 2 3 … 8 Next »

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