Should You Be Using Coupons? Discounts Ego Shopping
Should You Be Using Coupons? Discounts, Ego, Shopping
See also: Many opinion surveys show that Americans tend to think that people who use coupons are the cash-strapped folks who have to. But new academic research finds otherwise: The more often you use , the more likely you are to have money.
– Receive access to exclusive information, benefits and discounts. In a nationwide study of 250 shoppers, University of Arizona researchers found that 24 percent of "high users" — people who redeem between six or more coupons per shopping trip — had household incomes of at least $75,000 per year. But 61 percent of people who didn't use came from households earning $35,000 or less.
The explanation seems in part to be that for people with drained bank accounts, pulling out coupons at the check out counter can seem like announcing to the world that they're broke. But maybe this can soothe a coupon-avoiding ego: On average, spending 20 minutes a week gathering them can "clip" about $1,000 a year from a grocery bill. But who really needs scissors? .
Sid Kirchheimer writes about consumer and health issues. You may also like:
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Who Shops With Coupons
Surprise People who least need discounts are most likely to take advantage of them
If you don't regularly use coupons, it may be due to popular belief — and your misinformed ego.See also: Many opinion surveys show that Americans tend to think that people who use coupons are the cash-strapped folks who have to. But new academic research finds otherwise: The more often you use , the more likely you are to have money.
Related
– Receive access to exclusive information, benefits and discounts. In a nationwide study of 250 shoppers, University of Arizona researchers found that 24 percent of "high users" — people who redeem between six or more coupons per shopping trip — had household incomes of at least $75,000 per year. But 61 percent of people who didn't use came from households earning $35,000 or less.
The explanation seems in part to be that for people with drained bank accounts, pulling out coupons at the check out counter can seem like announcing to the world that they're broke. But maybe this can soothe a coupon-avoiding ego: On average, spending 20 minutes a week gathering them can "clip" about $1,000 a year from a grocery bill. But who really needs scissors? .
Sid Kirchheimer writes about consumer and health issues. You may also like:
Cancel You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits. Your email address is now confirmed. You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age. You can also by updating your account at anytime. You will be asked to register or log in. Cancel Offer Details Disclosures