Ganni Rental Service: Brand Launches Clothing Hire Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Ganni has unveiled a new clothing rental service for customers By You Magazine - September 23, 2019 The problem of fast fashion and excess waste is taking its toll on our planet, and it seems as though certain brands are finally beginning to take notice and make a change. One such brand is Ganni, who have cleverly introduced a clothing rental service that will allow customers to rent their pieces rather than just buying them. Ganni Repeat will allow fans of the brand who want to support sustainability, or who simply cannot afford to buy one the brand’s pieces, to rent clothing for a period of time between one and three weeks. The customer will have the option to rent ‘on repeat’ or to just buy the piece outright at the end of their rental period. View this post on Instagram A post shared by GANNI (@ganni) The move was announced on Ganni’s Instagram page, with a bold image emblazoned with the campaign line: Rent, Rethink, Reduce. ‘We’re on a mission to become circular & increase the lifecycle of our clothes wherever we can,’ the post read. ‘Rethink the way you refresh your wardrobe, rent on repeat.’ They also noted that they would be carbon compensating for the C02 emissions generated from any rental deliveries. View this post on Instagram A post shared by GANNI (@ganni) Unfortunately for UK fans of the brand, Ganni Repeat will only be available over in Denmark for the time being, while it undergoes a testing period. Ganni promised they would be rolling it out to other customer bases if all goes to plan, however, so it surely won’t be long until it comes here. Although clothing rental services have yet to hit the mainstream in a big way, Ganni is not the first brand to dabble in renting. High street brands including Urban Outfitters have trialed renting services, and H&M have expressed interest in doing so in the future. There are also a number of subscription services that require monthly payment for unlimited rentals, such as Girl Meets Dress. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved