What is the #ShareTheMicUK campaign on Instagram - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Life What is the #ShareTheMicUK campaign on Instagram By You Magazine - October 1, 2020 Today on 1 October, the first day of Black History Month, you may have seen a hashtag doing the rounds on Instagram: #ShareTheMicUK. But what does it actually mean? What is #ShareTheMicUK In June this year, a campaign called #ShareTheMicNow (@sharethemicnow) was started in the US to get prominent white women with large social media followings to hand their Instagram accounts over to black women whose work and voices are shaping a better future for a day – i.e, sharing the mic. Inspired by the campaign, Vanessa Kingori MBE, publishing director at British Vogue, and Stephanie Phair, chief customer officer at Farfetch, wanted to start a similar movement here in the UK: #ShareTheMicUK. ‘This movement was born from a desire to put women’s relationships ahead of racial injustice. We are so inspired by the US campaign we now want to start our own movement to encourage White women to share their platform with Black women in the UK’, reads the first post on the @sharethemicuk Instagram account. View this post on Instagram A post shared by ShareTheMic UK (@sharethemicuk) And so today, to kick off Black History Month here in the UK, 70 accomplished women (with a combined Instagram audience of over 175 million) have joined forces to magnify black women’s work, lives and achievements. A number of high profile white women have signed up to give their Instagram account over for a day, including Victoria Beckham, Gwyneth Paltrow, Charlotte Tilbury, Fearne Cotton, Alexa Chung, Melissa Hemsley, Rosie Huntington-Whiteley, Skye McAlpine and many, many more. View this post on Instagram A post shared by Fearne (@fearnecotton) This means that, for today, if you search any of these women’s Instagram accounts and Stories, you’ll instead find content from incredibly inspiring black women, such as author Bernadine Evaristo, TV broadcaster June Sarpong, author Emma Dabiri, WAH Nails founder Sharmadean Reid, gal-den founder Liv Little, Grazia fashion director Kenya Hunt or hair stylist Charlotte Mensah, alongside names from outside of the media world, such as Poppy Okotcha, a regenerative grower and forager, and Patricia Kingori, an associate professor at the University of Oxford. View this post on Instagram A post shared by bryonygordon (@bryonygordon) How to get involved Simply check out the hashtag #ShareTheMicUK, follow the accounts being taken over and enjoy and be educated by the wealth of content being created on them today. Then go and follow the accounts of the black women who took over the accounts to continue absorbing their important and powerful work every day after today. RELATED ARTICLESMORE FROM AUTHOR Everything we know about The Crown season 5 Aldi s exercise equipment is on sale with up to 50% off The best Halloween events for 2022 across the UK Popular in Life The You magazine team reveal their New Year s resolutions December 31, 2021 Susannah Taylor The TLC tools your body will love January 23, 2022 How to stop living in fear February 6, 2022 Susannah Taylor My pick of the fittest leggings February 27, 2022 Women’ s Prize for Fiction 2022 winner announced June 17, 2022 These BBC dramas are returning for a second series June 30, 2022 Susannah Taylor gives the lowdown on nature s little helper – CBD April 17, 2022 The baby names that are banned across the world April 27, 2022 The Queen has released her own emojis May 26, 2022 Sally Brompton horoscopes 27th June-3rd July 2022 June 26, 2022 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved