Shelly Vella in the green room with Seraphina - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Fashion director Shelly Vella in the green room with Seraphina By You Magazine - July 8, 2021 Each week I celebrate a brand committed to creating clean, green collections that won’t cost the earth whilst never compromising on quality or style. This week I’m cooing over the rail of beautiful dresses and separates created by Fiona Hodges of the independent British brand, Seraphina. The Delicious Tiered Brown Booti Flower Dress, £315, Seraphina One of the key premises of slow fashion is to buy less and instead invest in quality pieces that will stay in your wardrobe for years to come. The way I prefer to shop is by seeing anything I buy as a love affair and not a fling. Well-cut clothes in quality fabrics that really deliver on cost per wear, and that’s exactly what Seraphina do. They make the kind of dresses you will reach for every summer, year after year. Perfect for everything from a summer garden party or wedding to stalking the sandy beaches of British or far-flung shores. Yes, I’m definitely in love. The Honeycomb Blue & Green Floral Dress, £285, Seraphina Seraphina founder, Fiona, cemented her love affair with clothes when out in India, she asked a local artisan to make some fabric she’d found in a market into a kaftan. She sat with him on a roof terrace with views of Delhi as he and a very basic sewing machine made her idea into a reality. She was hooked by the magic of the process and the idea for Seraphina was born. The clothes are still made by artisans in India, and you can see the care, passion and skill imbued in each beautiful piece. Three words that sum up Seraphina Versatile quality clothing. The Modern Nautical Scallop Bib Dress, £350, Seraphina What does sustainability mean to you? Buying better, consuming less. What eco-conscious processes do you have in place? Firstly, our short supply chain ensures a low carbon footprint. We focus on using organic cotton wherever we can, meaning no chemical pesticides or harmful fertilizers are used, making it environmentally friendly and in turn less harmful for the workers and consumers alike. Our packaging is 100% recyclable with general household waste. White Seersucker Scalloped Dungarees, £145, Seraphina What have your highlights been this year? Opening up our new showroom in Semley, Wiltshire and being able to return to our annual pop up shop in Chelsea, London. It’s a joy to see our customers again! The Coral Floral Scalloped Midi Dress £340, Seraphina What is your bestselling piece? Without a doubt The Jess Dress, the dress we designed and collaborated on with my friend, Beauty Director, Jessica Diner. The Jess Dress, £295, Seraphina Shelly s favourite pieces Everything from the delicate scattering of floral print to the ship shape stripes makes this the most perfect go-to summer collection. An investment yes, but something you’ll love for a very long time. The Summer Ruffle Dress, £340, Seraphina The Midi One-Shoulder Floral Dress, £295, Seraphina The Pink Button Dress, £235, Seraphina The Bella Frill Red & White Striped Dress, £195, Seraphina The Floral Wrap Skirt, £295, Seraphina White Scalloped Blouse, £95, Seraphina RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved