PUBG is called PUBG: Battlegrounds now, I guess Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. PUBG is called PUBG: Battlegrounds now, I guess Haven a laugh. News by Emma Kent Contributor Updated on 6 Aug 2021 39 comments PlayerUnknown's Battlegrounds is a bit of a mouthful, but at least the game has a handy acronym of PUBG to make things a bit simpler. What's that, they've tacked an extra bit onto the end? Oh. It appears that Krafton has re-branded PUBG to PUBG: Battlegrounds - with the new name now appearing on the game's social media feeds and Steam (via PC Gamer). That's right, it's now PlayerUnknown's Battlegrounds: Battlegrounds. Watch on YouTube PUBG Blackpink teaser This apparently happened sometime in July, and appears to have something to do with Krafton's plans to create a PUBG universe. "Krafton is actively expanding the PUBG brand through a variety of new experiences set in its universe," the company told PC Gamer. "Rebranding PlayerUnknown's Battlegrounds to PUBG: Battlegrounds is the first step in us realising this vision. Additional titles in the franchise will carry the PUBG name, as you see with our upcoming game, PUBG: New State." New State, by the way, is an upcoming mobile game that's essentially a futuristic sequel to PUBG Mobile. There's also been talk of an upcoming PUBG-universe game codenamed Project Cowboy, while space horror game The Callisto Protocol will (somehow) be a part of the same universe. That one doesn't have the PUBG acronym planted in front of it yet, however. I guess it does make a little sense to rename the original PUBG to Battlegrounds to separate it from New State, but placing it next to the acronym does sound pretty weird. This also hasn't resolved our ongoing argument about whether it's pronounced PUB-Gee or PUB-Guh. (It's PUB-Guh, obviously.) In other news, PUBG is going free-to-play for a week to coincide with its Blackpink collaboration. (Blackpink is a K-pop supergroup, if you hadn't heard of them). The free play week starts on 10th August, and will last until the 16th. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 3 Atari will hold RollerCoaster Tycoon rights for another decade Ups and downs. 7 Lady Dimitrescu will be a tad smaller in Resident Evil Village's Mercenaries DLC Level the playing field. 1 Overwatch 2 suffers another DDoS attack and character roster bugs Mei Mei. 13 Latest Articles Digital Foundry Nvidia GeForce RTX 4090: a new level in graphics performance The Digital Foundry video review - and how the new GPU champion delivers for 4K 120fps gaming. Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 3 Feature Evercore Heroes wants to wind people up the right way "There's less rage at them, because they didn't end your fun." Genshin Impact Path of Gleaming Jade dates, login event rewards Including other anniversary rewards and how to claim them. Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store