YouTube and Ali-A launch new gaming content creator talent show uTure The Loadout The Loadout YouTube and Ali-A launch new gaming content creator talent show uTure YouTuber Ali-A has announced a brand new global talent show, uTure, to help find "the next big gaming content creator" - and the winner takes home $100,000 Aaron Down Updated: Apr 11, 2022 07:50 ET YouTube Content creation in the gaming industry is an increasingly-difficult area to blow up in. As more and more people pile onto platforms like Twitch and YouTube, it's easier than ever to get lost in the noise. YouTube superstar Alastair 'Ali-A' Aiken – known best for his Call of Duty and Fortnite content – is now offering an opportunity for new and upcoming YouTubers to cut through it with a new global talent show – uTure. Sponsored by YouTube itself, uTure will see some of the platform's top creators from all over the world, including Kayla 'lilsimsie' Sims, Lachlan 'Lachlan' Power, and Kathleen 'Loserfruit' Belsten, judging the top ten applicants to the show in a number of content creation challenges over the course of uTure's nine-week run time. With the promise of having their content watched by some of the biggest names on YouTube, not to mention the show's whopping $100,000 grand prize, uTure is sure to see plenty of applicants submitting their required 60-second YouTube Short uploads to the official uTure site (more details on getting involved can be found here). Submissions are open until May 8, 2022, so if you do want to try your hand, then get creating. Speaking at the WASD gaming event on Saturday, Ali-A says that he is hoping to use uTure as a conduit for taking the "learnings and lessons" from his over-a-decade-long career so far, and using them to help raise the next generation of content creators. You can check out the full uTure reveal below. Needless to say, we're excited to see who makes the final cut when the show itself kicks off in June. More from The Loadout LilyPichu follows Michael Reeves in ditching Twitch for YouTube IShowSpeed lights Pokémon firework inside, surprised fire starts YouTubers say "hey guys" more often than any other opening phrase The FIFA 23 meta has quickly become all about Lengthy players Blizzard assures Overwatch 2 players their OW1 skins aren’t lost EG Inspired is "not scared" of G2 Esports Worlds 2022 rematch Aaron Down Aaron was an adventurer like you, until he took a footballing injury to the knee. Having retired from his glittering Sunday League career, he now writes about everything from Genshin Impact, to League of Legends, to Valorant (He/Him) Popular now Orianna has been disabled for League of Legends Worlds 2022 The FIFA 23 meta has quickly become all about Lengthy players Blizzard assures Overwatch 2 players their OW1 skins aren’t lost Network N Media earns commission from qualifying purchases via Amazon Associates and other programs. We include affiliate links in articles. View terms. Prices correct at time of publication. More stories Odoamne says Rogue is taking LoL Worlds 2022 “one game at a time” Best Warzone Loadout of the Week – battle with Modern Warfare’s best The LoL Worlds 2022 final is headed to a cinema near you More from The Loadout Follow us for daily videogame news on Facebook, Twitter, Steam, and Google News. How to stream on Twitch, YouTube, and more Who is TimTheTatman? Net worth, setup, and settings Who is Corpse Husband? Net worth, face reveal, and more Free shooting games Best PS5 games Best Xbox games