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Which meta-elements meta-tags are relevant for SEO

From: SISTRIX Team 18.01.2022 Meta Element (Meta Tag) My own meta description is not being displayed in the search results. Why? Special characters or emojis: Should I use them in the meta description? What does the optimal meta-description look like? What is the meta keyword element? Which meta-elements meta-tags are relevant for SEO Which meta-elements (meta-tags) are there? Back to overviewWe talk about SEO-relevant meta-elements if a search-engine crawler reads, processes and takes them into consideration for calculating the search result rankings, as well as for indexing purposes.ContentsContentsGoogle understands and interprets the following meta-element attributesDescriptionTitleRobotsGoogle does not use the Meta-Element KeywordsQuote from Matt Cutts on the meta-element attribute "keywords"Video explanation by Google on the keywords meta-tag

Google understands and interprets the following meta-element attributes

Description

According to Google, the meta-element attribute “description” is not part of the ranking calculations for the search results. Though, it does play a significant part for the CTR (Click-Through-Rate) of users and should therefore not be forgotten. A good structure for a meta-description optimisation is the AIDA-Principle.

Title

The title-element is relevant for SEO, as it helps the search engine figure out what the document is about – it is an important part of Google’s over 200 ranking factors. While the title is not a meta-element, it plays an important role: The title-tag is the part of the snippet which can be clicked on to reach the website. Make sure that every piece of content has its unique and fitting title, which tells users as well as searchengines what they can expect on the page.

Robots

The value of the meta-tags with the robots-attribute tells a (searchengine) crawler, whetherthey may index the page (Index) or not (NoIndex)they may follow the links on the page (DoFollow) or not (NoFollow)the content of the page may not be used as Featured Snippet (NoSnippet)the version Google has cached should not be shown (NoArchive) If a value is not explicitly stated, it is presumed to be “allowed”. A page without robots-meta-information will therefore get treated as if the following was stated: For more information on the robots-meta-tag, please check out Google’s documentation.

Google does not use the Meta-Element Keywords

Google ignores the meta-element attribute “keywords” completely and you need not worry about using it, at all.

Quote from Matt Cutts on the meta-element attribute “ keywords”

Google doesn’t use the keywords meta tag in web search– Matt CuttsSource: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

Video explanation by Google on the keywords meta-tag

You will find a neat table of meta-element attributes, including their content (content=”value”), as part of Google’s Search Console Help.https://developers.google.com/search/docs/advanced/crawling/special-tags From: SISTRIX Team 18.01.2022 Meta Element (Meta Tag) My own meta description is not being displayed in the search results. Why? Special characters or emojis: Should I use them in the meta description? What does the optimal meta-description look like? What is the meta keyword element? Which meta-elements meta-tags are relevant for SEO Which meta-elements (meta-tags) are there? Back to overview German English Spanish Italian French