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The Surprising Reason Why Toyota Partnered With Suzuki

Sep. 03, 2019 10:45 AM ET by Jared Rosenholtz Industry News / 9 Comments Suzuki has something Toyota desperately wants. Toyota recently announced a partnership with fellow Japanese automaker Suzuki. Other companies such as General Motors and Volkswagen have partnered with Suzuki in the past but now it's Toyota's turn to benefit from a tie-up with Japan's fourth-largest automaker. The deal will involve Toyota buying a small stake in Suzuki and Suzuki doing the same with Toyota. Toyota says the partnership will focus on "promoting collaboration in new fields, including the field of autonomous driving" and includes building Suzuki-badged vehicles based on the RAV4 Hybrid and Corolla. This all sounds like good news for Suzuki but what does Toyota have to gain from the partnership? Automotive News explains Toyota's interest in Suzuki with just one word - India. CarBuzz CarBuzz Suzuki Suzuki's Maruti Suzuki India subsidiary has managed to capture a massive 46% market share in India. The next closest competitor, Hyundai Motor India, musters a measly 16%. Toyota is far behind with less than 5% market share but the company is hoping its partnership with Suzuki can change its fortunes. Even before this deal was announced, Toyota and Suzuki were in talks to work together in the Indian market. Earlier this year, Suzuki even agreed to build two Toyota-badged compact vehicles for sale in India and build a Suzuki compact SUV in a Toyota plant. The two companies also agreed to promote hybrid vehicles for Toyota. Suzuki Suzuki Suzuki Suzuki Toyota hopes to learn from Suzuki how to engineer and build low-cost vehicles for emerging markets such as India. Toyota has also increased its scale by adding alliances with Daihatsu, Mazda, Subaru, and now Suzuki. It remains to be seen how this partnership will impact Toyota's and Suzuki's product lines moving forward but it seems unlikely any of these vehicles will be sold in the US market. Sorry to everyone hoping Toyota could import a rebadged Suzuki Jimny to the US - this deal is targeted strictly at India. Toyota Toyota Toyota

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Toyota Corolla Hatchback Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top