Activision is selling a Call of Duty: Black Ops 4 smiley face reticle for £1.79 Eurogamer.net If you click on a link and make a purchase we may receive a small commission. Read our editorial policy. Activision is selling a Call of Duty: Black Ops 4 smiley face reticle for £1.79 Money shot. News by Wesley Yin-Poole Deputy Editorial Director Updated on 22 Jan 2019 130 comments Activision's ill-advised microtransactions streak for Call of Duty: Black Ops 4 continues - the latest is a smiley face reticle that costs £1.79. The smiley face is available to buy from Black Ops 4's Black Market for 200 COD Points, which costs £1.79. There's no way to obtain it without forking out real world cash. Here's how it looks for sale in the Black Market: And here's how it looks in-game: This isn't the first time Activision has turned to reticles for revenue. On Christmas day last year, the company sold a red dot reticle for a dollar. Merry Christmas! But this smiley face reticle microtransaction feels particularly ridiculous given it was available in Black Ops 1 and 3. Now, £1.79 won't be a big deal for a lot of people (round these parts that's a fifth of the price of a pint), and this is a cosmetic DLC that doesn't impact gameplay, but it's the principle of the thing, isn't it? We're talking about a reticle here. That costs £1.79. In a full price video game. (Activision declined to comment when contacted by Eurogamer.) All this when Activision is already under fire for its egregious Black Ops 4 microtransactions, and players feel they're currently not getting good value out of the playerbase-splitting Black Ops Pass, either. Black Ops 4 is, fundamentally, a fantastic shooter and I've had a huge amount of fun playing standard multiplayer and the brilliant battle royale, Blackout. It's a shame, then, that the game is undermined by microtransaction missteps. Become a Eurogamer subscriber and get your first month for £1 Get your first month for £1 (normally £3.99) when you buy a Standard Eurogamer subscription. Enjoy ad-free browsing, merch discounts, our monthly letter from the editor, and show your support with a supporter-exclusive comment flair! Support us View supporter archive More News Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 61 Modder dives into Demon's Souls files following PS5 jailbreak, discovers fabled Ring of the Chieftain Who knows what's nexus? 5 Google announces cloud gaming Chromebooks less than a fortnight after Stadia shutdown GeForce Now preinstalled. 11 Latest Articles Digital Foundry Sennheiser's legendary HD 599 open-back headphones are just £70 at Amazon in the Prime Early Access Sale Comfortable with neutral sound and a wide sound stage. Preview Football Manager's new Console edition is the best you'll get without a PC Getting Touch-right. 1 Splatoon 3 Amiibos will be out next month Ink-coming! 3 Fans think Phil Spencer's shelf is teasing the Xbox Game Pass streaming box UPDATE: Xbox confirms old Keystone prototype. 61 Supporters Only Premium only Off Topic: Take a minute to appreciate Cookin' with Coolio's incredible scallops recipe. What a great book. Premium only Off Topic: Reading City of Glass in comic form "Where exactly am I going?" Premium only Off Topic: Il Buco is a transporting film about a really big hole Underlands. Off-Topic Netflix handled Sandman brilliantly It was Dreamy. 9 Buy things with globes on them And other lovely Eurogamer merch in our official store! Explore our store