Hyundai Assures Us The Veloster N Won' t Be Limited Production CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Hyundai Assures Us The Veloster N Won' t Be Limited Production
Hyundai Assures Us The Veloster N Won' t Be Limited Production
Dec. 01, 2018 3:30 PM ET by Jared Rosenholtz / 2 Comments This means those greedy dealers shouldn't be able to charge a markup. After sitting down to interview Hyundai Vice President of Product Planning, Mike O'Brien, at the 20108 La Auto Show, we came away with several key takeaways about the company's future ambitions. For starters, Hyundai is strongly considering a new model below the Kona and hasn't ruled out a small pickup truck. We were also able to get an answer to one of the biggest questions we had surrounding the Veloster N - will it be a limited production vehicle? "It's not limited," said O'Brien. "So it's really going to be market demand. Our parent company in Korea is encouraging us to sell as many as we can." This is fantastic news for enthusiasts who may be in the market to buy one. Hyundai had promised that the Veloster N would be competitively priced against other hot hatchbacks. When the official pricing was officially released at $26,900 for the base car and $29,000 for the N Performance Package, we knew Hyundai was going to have a hit on its hands. There was just one issue we feared - greedy dealership markups. An inside source told us the Veloster N would be limited to just 1,000 units, which would have likely created the same situation that existed with the Honda Civic Type R where dealerships placed enormous markups on their cars. The Veloster N is an incredible deal at $26,900 and $29,000 but would be far less of a slam dunk with a $10,000 dealer markup tacked on. CarBuzz At the launch event for the Veloster N, Hyundai stressed how it was going to be a "reverse halo car" for the brand. This statement insinuated that Hyundai wanted to make the Veloster N special without making it inaccessible. Albert Bierman, Former Vice President of Engineering at BMW M Automobiles and current Head of Vehicle Test & High-Performance Development at Hyundai made sure the Veloster N featured incredible performance at a low price. "He was able to achieve the performance of the Veloster N largely using in-house technology and in-house manufacturing capability, which really allowed him to get to the affordable price we are offering," said O'Brien. "For example, we took a very large [brake] caliper from a larger mass vehicle that we re-engineered to work" on the Veloster N. By this philosophy, the Veloster N is by definition a "parts bin car," though Hyundai has managed to execute well with this strategy. The larger brakes and even the more powerful engine in the Veloster are essentially borrowed from the larger Sonata, which isn't the first vehicle you'd think of to provide parts for a hot hatch. Still, Hyundai has managed to execute its vision with the Veloster N and will do (hopefully) without any pesky dealer markups. Hyundai Join The Discussion
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Hyundai Veloster N Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top