Dwayne The Rock Johnson Wants You To Go To A Ford Dealership CarBuzz

Dwayne The Rock Johnson Wants You To Go To A Ford Dealership CarBuzz

Dwayne ' The Rock' Johnson Wants You To Go To A Ford Dealership CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Dwayne ' The Rock' Johnson Wants You To Go To A Ford Dealership

Dwayne ' The Rock' Johnson Wants You To Go To A Ford Dealership

Feb. 04, 2017 5:00 AM ET by Jared Rosenholtz / 12 Comments When the Rock tells you what to do, you listen. Having a brand ambassador to promote your company can be extremely beneficial. People love seeing what celebrities like to drive, and the celebs themselves often benefit in the form of a free car. Still, in order for a celebrity sponsorship to really work, consumers have to get the feeling the car is actually something the celebrity might drive. Sorry Kia, but you aren't fooling anyone with LeBron James. However, this latest commercial for Ford Service featuring Dwayne "The Rock" Johnson as brand ambassador seems legit. The ad is focused on the Ford service department. Johnson talks about how well the cars are developed and built, and how Ford has the best people to service the vehicles. The ad seems like a great way to make people come into the dealership rather than go somewhere else. The Rock is an incredible action star, and Ford must be thrilled to have him as their spokesperson. The commercial would be less believable if it was something like a Mini which The Rock couldn't even fit inside of. Just like The Rock, Fords are "Built Tough."

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Ford Mustang Coupe Ford F-150 Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top
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