Will Lamborghini Ever Build An SUV Smaller Than The Urus CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Will Lamborghini Ever Build An SUV Smaller Than The Urus

Will Lamborghini Ever Build An SUV Smaller Than The Urus

Apr. 28, 2018 10:40 AM ET by Jared Rosenholtz Supercars / 3 Comments Or is one SUV model enough? When Porsche revealed its first SUV, the Cayenne, many people said it would be the death of the company. Not only has Porsche survived, it has thrived. Now other sports carmakers are discovering the importance of building an SUV - including Lamborghini. The company dabbled in the market with LM002, but the new Urus is the company's first mainstream SUV. Porsche has since expanded its SUV portfolio with the smaller Macan, so could Lamborghini do the same? Lamborghini Speaking to Drive at the launch event for the Urus, Lamborghini's Chief Technical Officer, Maurizio Reggiani, revealed that the company would not build a smaller SUV model. "At the end, it is all about brand positioning, and you can go too far down and dilute the position that we are the pinnacle of the car business," he said. "I think the position today of the Urus is perfect and at this moment this is the bottom of our parameters." So, Lamborghini will not build a smaller SUV based on the Macan, but Reggiani did drop some hints of future Urus models. Lamborghini The current Urus likely won't be the most powerful model. "I think we have this base which is fantastic, and we can say that we will have a long derivative strategy like we've had from Gallardo onwards and this will be the same applied to Urus," Reggiani said. The possibilities are endless here. Lamborghini could do a lighter Urus Superleggera, or even add more power through hybridization. All we know is, the Urus won't be getting a baby brother. Lamborghini Lamborghini Porsche

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Lamborghini Urus Porsche Cayenne Porsche Macan Lamborghini Gallardo Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top