How to Sell on Facebook Marketplace The Complete Guide for 2022
How to Sell on Facebook Marketplace: The Complete Guide for 2022 Skip to content Start selling online now with Shopify
Try to make a name for yourself in a specific category. Provide clear descriptions of your items, upload high-quality product images, and answer any questions buyers have about your products’ condition. Taking these steps, you have a chance to become a trusted seller and build a reputation on the platform.
Facebook Marketplace doesn’t have a built-in system for local payments, which means you’ll need to coordinate directly with the buyer to complete the transaction. You can choose to collect payment in cash or use an electronic payment system that ensures transaction security, like Venmo, PayPal, or Wise. Add the payment method and pick-up information in the item’s description to save buyers time and organize smooth transactions for your business. Note: A popular Facebook Marketplace scam is for the buyer to send a fake payment receipt once you’ve requested payment. Always check your account before sending the item to avoid facing a loss.
How to Sell on Facebook Marketplace
Article by Adeel Qayum 11 Jan, 2022 Online shopping has seen a massive boom in the past year, and that boom includes social channels like Facebook. Whether you’re looking to sell products from your ecommerce store or just trying to get rid of some old stuff in your home, learning how to sell on Facebook Marketplace can be a great way to move products and make some extra cash. So what’s the deal with selling on Facebook Marketplace, and how can you get started? That’s what we’ll get into. Start selling online now with Shopify Start your free trialWhat is Facebook Marketplace
Facebook Marketplace is a platform that connects sellers with potential buyers in their area. On Facebook Marketplace, you can buy, sell, and trade items with people in your community. If you’re a US-based merchant, you can offer nationwide shipping for products in certain categories. Shipping items enables merchants to reach customers nationwide, not just in their local region. Facebook Marketplace sets itself apart by offering ratings and public profiles for buyers and sellers. The ratings help both parties feel confident about their transactions. Buyers can use filters for location, category, and price to narrow down sellers for the products they’re interested in. Unlike other marketplaces, Facebook lets you sell locally without charging any fees. Merchants who ship nationwide only pay 5% of the transaction value, what Facebook refers to as selling fees.The benefits of selling on Facebook Marketplace
There are plenty of reasons to jump onto the Facebook Marketplace bandwagon. Most notably, you’ll be able to reach more customers faster. According to Facebook’s Q1 2021 report, Facebook Marketplace has more than one billion visitors, and nearly three billion users on the site overall. With this massive reach, you’re able to get your items seen immediately by large numbers of people. Getting this kind of traffic could take months for you to generate on your own website and social channels alone. Since Facebook is a trusted platform, customer trust will extend to you. They’ll feel more comfortable making a purchase knowing it’s backed by Facebook. Plus, since the sales process is so simple, there’s a higher chance customers will buy on the spot.Categories on Facebook Marketplace
Facebook Marketplace offers many different categories, which means sellers of all kinds can list their products on the platform. The main categories of Facebook Marketplace include: Vehicles Clothing & accessories Electronics Hobbies Family Classifieds Home & garden Entertainment Housing Jobs Free stuff Sporting goods Toys & games Pet supplies Whether you’re a boutique owner, a toy distributor, or a realtor, there’s a category for you on Facebook Marketplace.Try to make a name for yourself in a specific category. Provide clear descriptions of your items, upload high-quality product images, and answer any questions buyers have about your products’ condition. Taking these steps, you have a chance to become a trusted seller and build a reputation on the platform.
Facebook Marketplace rules
Your listings must comply with Facebook Marketplace rules. According to Facebook’s commerce policies: You should never list prohibited items (such as vouchers, adult products, events, animals, digital media) Your listing must not infringe the intellectual property of a third party Your product should be a product (not a meme, news, or service) During the pandemic, Facebook also gave additional advice on how to practice safe selling. This includes following local health and safety guidelines, cleaning the items before selling them, and organizing products to be delivered. As a merchant on Facebook Marketplace, you’re required to ship items within three days of making a sale.How to sell on Facebook Marketplace
Selling on Facebook Marketplace is quick and simple. Here’s how to get started. Log into your personal or business Facebook account (or create a new one). Look for the Facebook Marketplace icon, which looks like a storefront. On desktop, it’s at the top right side of your screen. On mobile, it’s at the bottom. Click “+ Create new listing” or the Sell button, depending on if you’re using desktop or mobile. Here’s what you’ll see on desktop: And on mobile: Choose your listing type: Items, Vehicle, Home, or Job. Fill out the details of your listing. Here are a few tips: Include up to 10 photos of the item. Keep them high quality—clear, not blurry, with good lighting and the ability to see small details. Title the item. Be descriptive so customers know what you’re selling based on the title. Write a detailed description of the item. Give measurements, materials, and any other things that you might consider when buying something. If there’s any wear and tear or damage, make a note. Don’t try to hide imperfections or you’ll cause trouble down the road. Consider promoting your listing with Facebook Ads. You’ll need to pay standard advertising costs. Confirm your location and set up delivery if you like. Choose where to promote your listing, like publicly on the marketplace or in specific groups. Hit Publish and you’re ready to roll! Now that your listing is live, keep an eye out for messages from interested buyers. We recommend downloading the Facebook Messenger app on your phone to get notifications for messages. With Messenger, you’ll also be able to answer questions quickly, increasing your chances of making a sale.Receiving payments from buyers
Facebook Marketplace doesn’t have a built-in system for local payments, which means you’ll need to coordinate directly with the buyer to complete the transaction. You can choose to collect payment in cash or use an electronic payment system that ensures transaction security, like Venmo, PayPal, or Wise. Add the payment method and pick-up information in the item’s description to save buyers time and organize smooth transactions for your business. Note: A popular Facebook Marketplace scam is for the buyer to send a fake payment receipt once you’ve requested payment. Always check your account before sending the item to avoid facing a loss.