10 Email Marketing Statistics You Need to Know in 2022
10 Email Marketing Statistics You Need to Know in 2022 Skip to content Start selling online now with Shopify
But with so many other ways to reach your customers, why should you be relying on email marketing anyway? Is it even worth it? In short: yes. The impact of email marketing can do much more than just getting messages into inboxes. There’s a lot of buzz surrounding email marketing and its benefits, but what do the email marketing stats suggest? Well, the numbers say it all when it comes to proving the credibility of email marketing. P.S. If you want to become an email marketing master, don’t forget to check out our email marketing strategy guide. Let’s take a look at what email marketing is, and then jump on to the top email marketing stats that you need to know in 2022. Post Contents What is Email Marketing 1 The Widespread Usage of Email 2 Billions of Emails Are Sent Daily 3 Email Delivers a Strong Return on Investment 4 Use of Email for Content Distribution 5 Email Marketing Helps to Grow Your Business 6 Welcome Emails Have a High Open Rate 7 Personalization Works Wonders For Email 8 The Power of Abandoned Cart Emails 9 Interactive Emails Are the Way Forward 10 Customers Like to Hear From You Summary Email Marketing Statistics Want to Learn More Start selling online now with Shopify Start your free trial
There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valuable. Research findings from this study show that email marketing tops the chart in comparison to organic search, paid search, and social media when it comes to customer acquisition and retention. Not to say that Facebook isn’t important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.
10 Email Marketing Stats You Need to Know in 2022 Infographic
Article by Maryam Mohsin 25 Feb, 2022 When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money when starting a business. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing.But with so many other ways to reach your customers, why should you be relying on email marketing anyway? Is it even worth it? In short: yes. The impact of email marketing can do much more than just getting messages into inboxes. There’s a lot of buzz surrounding email marketing and its benefits, but what do the email marketing stats suggest? Well, the numbers say it all when it comes to proving the credibility of email marketing. P.S. If you want to become an email marketing master, don’t forget to check out our email marketing strategy guide. Let’s take a look at what email marketing is, and then jump on to the top email marketing stats that you need to know in 2022. Post Contents What is Email Marketing 1 The Widespread Usage of Email 2 Billions of Emails Are Sent Daily 3 Email Delivers a Strong Return on Investment 4 Use of Email for Content Distribution 5 Email Marketing Helps to Grow Your Business 6 Welcome Emails Have a High Open Rate 7 Personalization Works Wonders For Email 8 The Power of Abandoned Cart Emails 9 Interactive Emails Are the Way Forward 10 Customers Like to Hear From You Summary Email Marketing Statistics Want to Learn More Start selling online now with Shopify Start your free trial
What is Email Marketing
Email marketing is the use of email to promote products or services. But it’s not just limited to that. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive, and gets your ecommerce store great results. Here’s a list of interesting email marketing statistics that go to show just how valuable email marketing is.1 The Widespread Usage of Email
Email has made its way from being simple messages between academics to widespread global usage. In 2022, the number of email users worldwide is forecast at 4.3 billion (Statista, 2021). This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population. This statistic clearly shows that email marketing is an opportunity that brands shouldn’t be missing out on. If you’re doing business in the developed world, your customers are using email, and you should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. The advantage of reduced time and effort that comes with email can help you structure your email marketing strategy in a better way and connect with your audience in an instant.2 Billions of Emails Are Sent Daily
In 2022 alone, 333.2 billion emails are expected to be sent and received each day (Statista, 2021). That’s a staggering amount of daily emails. That’s not all. This figure is also expected to increase to over 375 billion by 2025. This email marketing statistic will likely prove to you that email marketing isn’t going anywhere soon. In fact, it’s growing. Over the years, many new forms of communication have emerged. Despite this emergence, email marketing has remained strong and is continuing to grow. With this email marketing stat in mind, it’s hard to ignore the potential of a great email marketing campaign.3 Email Delivers a Strong Return on Investment
There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019). There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going.4 Use of Email for Content Distribution
With such a strong ROI, it should come as no surprise that email marketing is one of marketers’ favorite content distribution methods. The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content (Content Marketing Institute, 2020). This makes email the second most popular content distribution channel, just behind social media at 89 percent. It’s also ahead of other organic channels like the company website or blog and presentations at events—be it virtual or in-person. Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one-third of them (33 percent) are also engaging in paid collaborations to promote their content to their partners’ email databases. In fact, email is so popular among marketers that email engagement is one of the top metrics to evaluate content performance. 86 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics.5 Email Marketing Helps to Grow Your Business
Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valuable. Research findings from this study show that email marketing tops the chart in comparison to organic search, paid search, and social media when it comes to customer acquisition and retention. Not to say that Facebook isn’t important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.