These were the 10 most complained about adverts in Britain last year
These were the 10 most complained about adverts in Britain last year indy100 indy100 Indy100 logoNewsletter sign upRegister/Sign inTop 100NewsViralPoliticsCelebritiesScience & TechVideoWishlistWishlistBooksFashion & BeautyFood & DrinkHome & GardenKidsSports & FitnessTechTravel & OutdoorsMoreScience & techVideoConversationsSportIdentitiesLifestyleShowbizTVSearchxNews
While the ASA said some of the Christmas advert was "in poor taste" it "did not judge the ad to be offensive and in breach of the Code".
This advert depicting women giving birth without doctors or midwives present was permissible because it was shown after the watershed.
While the ASA acknowledged that the advert was suggestive "it did not contain any sexually graphic or distressing scenes".
These were the 10 most complained about adverts in Britain last year
Evan BartlettFeb 20, 2015 The Advertising Standards Authority received 11,455 complaints about adverts on television, on billboards and in newspapers last year. Here are the 10 most complained about in Britain:1 Paddy Power - 5 525 complaints Banned
Banned for "trivialising the issues surrounding a murder trial, the death of a woman and disability".2 Booking com - 1 768 Not banned
3 The Sun - 1 711 Banned
"Book a date with a Page 3 model". ASA decided that the ad was "offensive and irresponsible for presenting women as objects to be won".4 Sainsbury' s - 823 Not banned
While the ASA said some of the Christmas advert was "in poor taste" it "did not judge the ad to be offensive and in breach of the Code".
5 Save the Children - 614 Not banned
This advert depicting women giving birth without doctors or midwives present was permissible because it was shown after the watershed.
6 Waitrose - 267 Resolved
"Everyone who works at Waitrose owns Waitrose". People complained that some services like cleaning were outsourced by the company. When Waitrose was approached with the complaints it agreed to amend the ad.7 VIP electronic cigarettes - 199 Banned
While the ASA did not deem the advert to glamorise smoking it did consider it to depict "the products being exhaled in a way that created a strong association with traditional tobacco smoking".8 TADServices Ltd - 188 Sector investigation
Complaints were received that it "gave a false impression of being an official government site". ASA recommended a sector-wide investigation into so-called "copycat websites".9 Unilever Flora Buttery - 183 Not banned
While the ASA acknowledged that the advert was suggestive "it did not contain any sexually graphic or distressing scenes".