Aldi reignites Cuthbert and Colin war – but this time it’s for charity indy100 Indy100 logoNewsletter sign upRegister/Sign inTop 100NewsViralPoliticsCelebritiesScience & TechVideoWishlistWishlistBooksFashion & BeautyFood & DrinkHome & GardenKidsSports & FitnessTechTravel & OutdoorsMoreScience & techVideoConversationsSportIdentitiesLifestyleShowbizTVSearchxViralaldi
Aldi reignites Cuthbert and Colin war – but this time it s for charity
Kate PlummerApr 20, 2021 Marks & Spencer and Twitter/@marc_jowett Aldi has reignited its Twitter campaign to protect Cuthbert against the litigious Colin the Caterpillar cake, made by Marks & Spencer. But this time, posting on Twitter, the supermarket said it was bringing back a limited edition of the cake and wanted to donate profits from its sales to cancer charities. The company has started a hashtag with this in mind - #caterpillarsforcancer.Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to… https://t.co/B6noeVv3kD — Aldi Stores UK (@Aldi Stores UK) 1618907689 It comes after Aldi launched the #FreeCuthbert hashtag on Friday, and used it to post a series of hilarious and mocking memes, after Marks & Spencer begun legal action against the budget supermarket. M&S argue that Aldi is taking its intellectual property by making a similar cake and want them to remove it from the market. But today, Aldi has taken a different approach and is asking other supermarkets that produce caterpillar cakes – including Tesco and Waitrose – to join them in raising money for charity. Read more:Keir Starmer has perfect response after a confrontation with pub landlord spreading misinformationVideo of shelter dog reacting to being adopted is 12 seconds of pure joy38 of the funniest memes about the widely criticised European Super LeagueA complete timeline of Lizzo’s drunken DM drama with Chris EvansThe biggest coffee buying mistake that most people are makingMorning @Tesco @sainsburys @asda @Morrisons @waitrose @coopuk. Cuthbert needs the help of Curly, Clyde, Cecil, Char… https://t.co/z3qkZ387jN — Aldi Stores UK (@Aldi Stores UK) 1618912813 The more serious note hasn’t stopped Aldi posting funny memes, however, and Aldi clearly still has a lot of those up their sleeves/cocoons:Had a pretty busy weekend ngl. #FreeCuthbert https://t.co/Gqm5Xn6SH1 — Aldi Stores UK (@Aldi Stores UK) 1618843325.@MonopolyUK Do these work? #FreeCuthbert https://t.co/dDrUAMYQt3 — Aldi Stores UK (@Aldi Stores UK) 1618848316 Meanwhile, people on Twitter have appeared to support the charitable drive, with one person saying:If M&S still go to court they are very very bitter people. This is such a good idea, think of the millions could go… https://t.co/mQY9j40LUO — Charlotte Desano (@Charlotte Desano) 1618910157 And another saying the PR stunt should be in marketing textbooks: — (@) Charity Teenage Cancer Trust has also signalled their approval:This idea gives us butterflies! ? #CaterpillarsForCancer #FreeCuthbert https://t.co/OHEjZpfmwn — Teenage Cancer Trust (@Teenage Cancer Trust) 1618911500 And today, after days of silence, M&S finally responded to the Twitter baiting, to post a joke of its own:Our social team over the weekend: https://t.co/G2DEM5D6iu — M&S (@M&S) 1618826569 As for their case, Gary Assim, an intellectual property specialist at law firm Shoosmiths, told the BBC: “Aldi is known to sail close to the wind on creating products which look and/or sound incredibly similar to other brands. “M&S may find their case against Aldi difficult, since there are other caterpillar cakes on the market. They should have taken a zero-tolerance approach from the start if they felt that Colin and Connie were so important to them.” Cuthbert 1, Colin 0. Woman' s ' speeding truck' question is messing with people' s emotions
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