Woman Shares Crazy Facts About Marketing Goes Viral
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Liucija Adomaite
Publish Not your original work? Add source We all know that brands and companies don't quite play with their cards open. And while we can only suspect what happens behind their tightly shut doors, TikToker Selena Wright, @selenawrightcreative, has a lot to say on the matter. In fact, she has made a whole series of videos listing the craziest marketing facts that have amassed hundreds of thousands of views. The social media manager from New Zealand covers anything marketing-related, from failures our fave brands can't afford to make but they did to smart design strategies, smart trickeries, and clever product inventions. Selena's selection of facts reveals a whole new world of marketing we didn't know, where every tiny detail has its purpose, and where brands fight in an ongoing Mortal Kombat to get our attention. Let's read Bored Panda's interview with the author of these videos right below! @selenawrightcreative Who knew this?! #socialmediamanager #instagrammarketing #marketinghack ♬ original sound - selenawrightcreative This post may include affiliate links. #1 Original Sears catalogues were purposefully smaller than Montgomery Ward catalogues so housewives would naturally stack them on top. selenawrightcreative , David Valenzuela Report Final score: 291points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago That's really clever 104 104points reply View more comments We reached out to Selena Wright, a freelance photographer and social media manager from New Zealand who loves all things creative. "I work with brands to create custom content and get their socials looking perfectly unique to their brand," she said and added: "I am a self-taught photographer that began shooting on my Mum's DSLR years ago and went from there." #2 In 2012 Dunkin Donuts released a marketing campaign in Seoul, Korea where scent spray devices on buses would release the aroma of warm coffee when triggered by the sound of Dunkin Donuts radio jingle. The marketing campaign reached more than 350,000 people and sales by bus stops increased by 29%. selenawrightcreative , Steven Miller Report Final score: 204points POST Jo Choto Jo Choto Community Member • points posts comments upvotes FollowUnfollow 1 year ago Most countries have banned subliminal advertising like this. 85 85points reply View More Replies... View more comments #3 In 2008 Shreddies launched a marketing campaign launching their new "Diamond Shreddies". The company was pretty open about the fact that this was basically a joke since they had just just rotated the image of the square Shreddies and it that it was more about getting people talking about Shreddies again. It seems pretty succesful as they got an 18% rise in sales. selenawrightcreative , Mack Male Report Final score: 183points POST Aunt Messy Aunt Messy Community Member • points posts comments upvotes FollowUnfollow 1 year ago I remember this one. It was hilarious. 28 28points reply View more comments #4 The T-shirt was invented in 1904 and marketed to bachelors that couldn't sew or replace buttons. selenawrightcreative , oatsy40 Report Final score: 182points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago How desperately unskilled do you have to be not to be able to sew a button? 41 41points reply View More Replies... View more comments When asked how she got an idea for her 'Crazy Marketing Facts' series, Selena said it was inspired by "a similar series she saw many other creators doing about different things you can do on Canva. I liked the idea of teaching in my own niche while adding a little entertainment value as well." And it's specifically the creative side of things that got the TikToker interested in the marketing industry. "Paid advertising has its place but I really enjoy creating and engaging with high-quality content that tells a story and has a lot of character for brands," she said. #5 Joanne Rowling, better known as J.K. Rowling, doesn't have a middle name according to her birth certificate. The decision to use initials on her book covers was designed so it was more acceptable for the boys to read, who were less likely to read a book written by a women. selenawrightcreative , Wikimedia,Commons Report Final score: 174points POST Yuki Li Yuki Li Community Member • points posts comments upvotes FollowUnfollow 1 year ago Just Kidding Rowling 79 79points reply View More Replies... View more comments #6 In 2009 Tropicana invested $35 million to change the packaging of their Orange Juice. Within 2 months their sales dropped by 20% and they lost significant market share. So they switched back to the old packaging. The failed marketing campaign cost them over $50 million! selenawrightcreative , pack.ly Report Final score: 168points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago Again with trying to change something that perfectly works... 80 80points reply View More Replies... View more comments See Also on Bored Panda Woman Shows How "Harry Potter" Characters Were Supposed To Look According To Book Descriptions (35 Pics) 50 ‘Weird Facts’ About The World That Might Give You A Fresh Perspective #7 Philadelphia cream cheese was invented in New York, and was never produced in Philadelphia. In the 1880s it was known as a marketing trick, because Philadelphia was known for high quality dairy products. selenawrightcreative , Mike Mozart Report Final score: 167points POST Anthony Picco Anthony Picco Community Member • points posts comments upvotes FollowUnfollow 1 year ago It would still be known as a marketing trick in 2021 36 36points reply View more comments From the marketing facts Selena has posted so far, the fact that she finds the most fascinating is that "Blackberry paid actresses to flirt with men in bars to promote their phones by ladies getting men's phone numbers and showing off their Blackberries when they saved them." #8 In 2011 Jell-O monitored the amount of smiley faces and frowny faces posted on Twitter. When the national average for smiley faces was below 51% Jell-O would release discount coupons for those who had recently tweeted frowny faces. selenawrightcreative , Wikimedia,Commons Report Final score: 126points POST hobbitly hobbitly Community Member • points posts comments upvotes FollowUnfollow 1 year ago This stimulates people to post frowny faces. 33 33points reply View More Replies... View more comments #9 There's a rumour that BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, so they would go to bars to get phone numbers and them to put their numbers in their Blackberries, trying to show off how cool they were. selenawrightcreative , Wikimedia.Commons Report Final score: 94points POST Bob Stuart Bob Stuart Community Member • points posts comments upvotes FollowUnfollow 1 year ago When it was illegal to advertise beer in Canada, Molson's brewery had a very sociable guy going around making friends, buying them drinks, and telling them it was courtesy of his company. 43 43points reply View More Replies... View more comments And as for Selena's plans for the future, the social media manager said that she has "a big passion project announcement coming soon that will be documented all over my social media and TikTok," so keep your eyes out! Also, be sure to check out her awesome photography work right here. #10 Before mass marketing of tobacco, doctors considered lung cancer a rare disease. The amount that large tobacco companies spend per HOUR has reached $940,000. selenawrightcreative , Wikimedia.Commons Report Final score: 79points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago spend per HOUR on what? 100 100points reply View More Replies... View more comments Anyone can write on Bored Panda. Start writing! Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Add Your Answer! Not your original work? Add source Publish Change image Upload Photo Ooops! Your image is too large, maximum file size is 8 MB. Upload Upload Edit Image Error occurred when generating embed. Please check link and try again. Render conversation
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Title Update Justinas Keturka Justinas Keturka Author, BoredPanda staff Justin is a photo editor at Bored Panda. He was fascinated with visual arts and arts in general for as long as he can remember. He was obsessed with playing and making music in his teens. After finishing high school, he took a gap year to work odd jobs and try to figure out what he wanted to do next. Finally, around 2016, he started learning how to use Photoshop and hasn't stopped since. He started working as a visual advertisement producer in 2017 and worked there for almost two years. In his spare time, he creates graphic collages and even had his first artwork exhibition at "Devilstone". Read more » Liucija Adomaite Liucija Adomaite Writer, BoredPanda staff Liucija Adomaite is a creative mind with years of experience in copywriting. She has a dynamic set of experiences from advertising, academia, and journalism. This time, she has set out on a journey to investigate the ways in which we communicate ideas on a large scale. Her current mission is to find a magic formula for how to make ideas, news, and other such things spread like a virus. Read more » Show All Contributors Get the latest inspiring stories via our awesome iOS app! Download Bored Panda app! Popular on Bored Panda Woman Shows How "Harry Potter" Characters Were Supposed To Look According To Book Descriptions (35 Pics) 50 ‘Weird Facts’ About The World That Might Give You A Fresh Perspective Overworked Employee Quits Because He Wasn't Getting A Fair Wage, Costs The Company $40 Million 40 Embarrassing Moments People Didn't Know Who They Were Talking To And Made A Fool Of Themselves 30 Of The Most Hectic Homes As Shared On 'The Broke Agent' Instagram Account Bride Doesn't Include Wedding Dinner Price In Her Wedding Invites, Is Surprised To See Many Guests Canceling On Her After They Find Out Overworked Employee Quits Because He Wasn't Getting A Fair Wage, Costs The Company $40 Million 40 Embarrassing Moments People Didn't Know Who They Were Talking To And Made A Fool Of Themselves 30 Of The Most Hectic Homes As Shared On 'The Broke Agent' Instagram Account Start the discussion POST Kevin Hickey Kevin Hickey Community Member • points posts comments upvotes FollowUnfollow 1 year ago When I worked as a stock clerk in a grocery store, I was told that cans of Spaghettios were going on sale and that I should change the price from 49 cents to "2 for a dollar". They sold like crazy. 2 2points reply Chris DiFonso Chris DiFonso Community Member • points posts comments upvotes FollowUnfollow 1 year ago It seems to me this is a thinly disguised marketing campaign for Selena Wright. "And as for Selena’s plans for the future, the social media manager said that she has 'a big passion project announcement coming soon that will be documented all over my social media and TikTok,' so keep your eyes out!" Bored Panda should be ashamed. 0 0points reply Vilja Pouttu Vilja Pouttu Community Member • points posts comments upvotes FollowUnfollow 1 year ago Vichyn huhtikuu jih78jvhu hiiri j 0 0points reply Load More Comments POST Kevin Hickey Kevin Hickey Community Member • points posts comments upvotes FollowUnfollow 1 year ago When I worked as a stock clerk in a grocery store, I was told that cans of Spaghettios were going on sale and that I should change the price from 49 cents to "2 for a dollar". They sold like crazy. 2 2points reply Chris DiFonso Chris DiFonso Community Member • points posts comments upvotes FollowUnfollow 1 year ago It seems to me this is a thinly disguised marketing campaign for Selena Wright. "And as for Selena’s plans for the future, the social media manager said that she has 'a big passion project announcement coming soon that will be documented all over my social media and TikTok,' so keep your eyes out!" Bored Panda should be ashamed. 0 0points reply Vilja Pouttu Vilja Pouttu Community Member • points posts comments upvotes FollowUnfollow 1 year ago Vichyn huhtikuu jih78jvhu hiiri j 0 0points reply Load More Comments Popular on Bored Panda I Used AI To See What These 23 Popular Cartoon Characters Would Look Like In Real Life 30 Y.O. 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Woman Takes DNA Test For Fun Only To Discover Her Long-Term Boyfriend Is Her Full Sibling "I Just Said Thank You And Left": Man’s Nice Gesture Is Praised After Pizza Hut Driver Got A $20 Tip On A $938 Order Woman Flabbergasted At Thrift Store's Prices, Calls Them Out By Sharing 14 Examples 50 Parents Having A Pretty Miserable Day User Submissions The Best Microscopic Photos From The Nikon Small World Photomicrography Competition 2022 (92 Pics) I Am So Passionate About Creating Mystical Art, Here Are Some Of The Magical Notebooks I Have Made (23 New Pics) 30 Comics About Making It Through Life While Fighting Mental Health Issues By This Artist “I Own An Official Nanosecond”: 35 Rare Items Owned By Our Community I Photographed This Ukrainian Village Because It Is My Solace That Inspires Me (38 pics) By Changing His Lifestyle And Eating Habits At Age 60, Steve Ramsden Has Successfully Lost Over 60 Lbs And Now Has A Body Of A Bodybuilder Almost finished... 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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World Her Series Goes Viral 10 Pics Interview With Author
Justinas Keturka andLiucija Adomaite
Publish Not your original work? Add source We all know that brands and companies don't quite play with their cards open. And while we can only suspect what happens behind their tightly shut doors, TikToker Selena Wright, @selenawrightcreative, has a lot to say on the matter. In fact, she has made a whole series of videos listing the craziest marketing facts that have amassed hundreds of thousands of views. The social media manager from New Zealand covers anything marketing-related, from failures our fave brands can't afford to make but they did to smart design strategies, smart trickeries, and clever product inventions. Selena's selection of facts reveals a whole new world of marketing we didn't know, where every tiny detail has its purpose, and where brands fight in an ongoing Mortal Kombat to get our attention. Let's read Bored Panda's interview with the author of these videos right below! @selenawrightcreative Who knew this?! #socialmediamanager #instagrammarketing #marketinghack ♬ original sound - selenawrightcreative This post may include affiliate links. #1 Original Sears catalogues were purposefully smaller than Montgomery Ward catalogues so housewives would naturally stack them on top. selenawrightcreative , David Valenzuela Report Final score: 291points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago That's really clever 104 104points reply View more comments We reached out to Selena Wright, a freelance photographer and social media manager from New Zealand who loves all things creative. "I work with brands to create custom content and get their socials looking perfectly unique to their brand," she said and added: "I am a self-taught photographer that began shooting on my Mum's DSLR years ago and went from there." #2 In 2012 Dunkin Donuts released a marketing campaign in Seoul, Korea where scent spray devices on buses would release the aroma of warm coffee when triggered by the sound of Dunkin Donuts radio jingle. The marketing campaign reached more than 350,000 people and sales by bus stops increased by 29%. selenawrightcreative , Steven Miller Report Final score: 204points POST Jo Choto Jo Choto Community Member • points posts comments upvotes FollowUnfollow 1 year ago Most countries have banned subliminal advertising like this. 85 85points reply View More Replies... View more comments #3 In 2008 Shreddies launched a marketing campaign launching their new "Diamond Shreddies". The company was pretty open about the fact that this was basically a joke since they had just just rotated the image of the square Shreddies and it that it was more about getting people talking about Shreddies again. It seems pretty succesful as they got an 18% rise in sales. selenawrightcreative , Mack Male Report Final score: 183points POST Aunt Messy Aunt Messy Community Member • points posts comments upvotes FollowUnfollow 1 year ago I remember this one. It was hilarious. 28 28points reply View more comments #4 The T-shirt was invented in 1904 and marketed to bachelors that couldn't sew or replace buttons. selenawrightcreative , oatsy40 Report Final score: 182points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago How desperately unskilled do you have to be not to be able to sew a button? 41 41points reply View More Replies... View more comments When asked how she got an idea for her 'Crazy Marketing Facts' series, Selena said it was inspired by "a similar series she saw many other creators doing about different things you can do on Canva. I liked the idea of teaching in my own niche while adding a little entertainment value as well." And it's specifically the creative side of things that got the TikToker interested in the marketing industry. "Paid advertising has its place but I really enjoy creating and engaging with high-quality content that tells a story and has a lot of character for brands," she said. #5 Joanne Rowling, better known as J.K. Rowling, doesn't have a middle name according to her birth certificate. The decision to use initials on her book covers was designed so it was more acceptable for the boys to read, who were less likely to read a book written by a women. selenawrightcreative , Wikimedia,Commons Report Final score: 174points POST Yuki Li Yuki Li Community Member • points posts comments upvotes FollowUnfollow 1 year ago Just Kidding Rowling 79 79points reply View More Replies... View more comments #6 In 2009 Tropicana invested $35 million to change the packaging of their Orange Juice. Within 2 months their sales dropped by 20% and they lost significant market share. So they switched back to the old packaging. The failed marketing campaign cost them over $50 million! selenawrightcreative , pack.ly Report Final score: 168points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago Again with trying to change something that perfectly works... 80 80points reply View More Replies... View more comments See Also on Bored Panda Woman Shows How "Harry Potter" Characters Were Supposed To Look According To Book Descriptions (35 Pics) 50 ‘Weird Facts’ About The World That Might Give You A Fresh Perspective #7 Philadelphia cream cheese was invented in New York, and was never produced in Philadelphia. In the 1880s it was known as a marketing trick, because Philadelphia was known for high quality dairy products. selenawrightcreative , Mike Mozart Report Final score: 167points POST Anthony Picco Anthony Picco Community Member • points posts comments upvotes FollowUnfollow 1 year ago It would still be known as a marketing trick in 2021 36 36points reply View more comments From the marketing facts Selena has posted so far, the fact that she finds the most fascinating is that "Blackberry paid actresses to flirt with men in bars to promote their phones by ladies getting men's phone numbers and showing off their Blackberries when they saved them." #8 In 2011 Jell-O monitored the amount of smiley faces and frowny faces posted on Twitter. When the national average for smiley faces was below 51% Jell-O would release discount coupons for those who had recently tweeted frowny faces. selenawrightcreative , Wikimedia,Commons Report Final score: 126points POST hobbitly hobbitly Community Member • points posts comments upvotes FollowUnfollow 1 year ago This stimulates people to post frowny faces. 33 33points reply View More Replies... View more comments #9 There's a rumour that BlackBerry hired actresses to flirt with men in bars in order to push Blackberries on the public. Referred to as stealth marketing, so they would go to bars to get phone numbers and them to put their numbers in their Blackberries, trying to show off how cool they were. selenawrightcreative , Wikimedia.Commons Report Final score: 94points POST Bob Stuart Bob Stuart Community Member • points posts comments upvotes FollowUnfollow 1 year ago When it was illegal to advertise beer in Canada, Molson's brewery had a very sociable guy going around making friends, buying them drinks, and telling them it was courtesy of his company. 43 43points reply View More Replies... View more comments And as for Selena's plans for the future, the social media manager said that she has "a big passion project announcement coming soon that will be documented all over my social media and TikTok," so keep your eyes out! Also, be sure to check out her awesome photography work right here. #10 Before mass marketing of tobacco, doctors considered lung cancer a rare disease. The amount that large tobacco companies spend per HOUR has reached $940,000. selenawrightcreative , Wikimedia.Commons Report Final score: 79points POST Shelp Shelp Community Member • points posts comments upvotes FollowUnfollow 1 year ago spend per HOUR on what? 100 100points reply View More Replies... View more comments Anyone can write on Bored Panda. Start writing! Follow Bored Panda on Google News! Follow us on Flipboard.com/@boredpanda! Add Your Answer! Not your original work? Add source Publish Change image Upload Photo Ooops! Your image is too large, maximum file size is 8 MB. Upload Upload Edit Image Error occurred when generating embed. Please check link and try again. Render conversation
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Title Update Justinas Keturka Justinas Keturka Author, BoredPanda staff Justin is a photo editor at Bored Panda. He was fascinated with visual arts and arts in general for as long as he can remember. He was obsessed with playing and making music in his teens. After finishing high school, he took a gap year to work odd jobs and try to figure out what he wanted to do next. Finally, around 2016, he started learning how to use Photoshop and hasn't stopped since. He started working as a visual advertisement producer in 2017 and worked there for almost two years. In his spare time, he creates graphic collages and even had his first artwork exhibition at "Devilstone". Read more » Liucija Adomaite Liucija Adomaite Writer, BoredPanda staff Liucija Adomaite is a creative mind with years of experience in copywriting. She has a dynamic set of experiences from advertising, academia, and journalism. This time, she has set out on a journey to investigate the ways in which we communicate ideas on a large scale. Her current mission is to find a magic formula for how to make ideas, news, and other such things spread like a virus. Read more » Show All Contributors Get the latest inspiring stories via our awesome iOS app! Download Bored Panda app! Popular on Bored Panda Woman Shows How "Harry Potter" Characters Were Supposed To Look According To Book Descriptions (35 Pics) 50 ‘Weird Facts’ About The World That Might Give You A Fresh Perspective Overworked Employee Quits Because He Wasn't Getting A Fair Wage, Costs The Company $40 Million 40 Embarrassing Moments People Didn't Know Who They Were Talking To And Made A Fool Of Themselves 30 Of The Most Hectic Homes As Shared On 'The Broke Agent' Instagram Account Bride Doesn't Include Wedding Dinner Price In Her Wedding Invites, Is Surprised To See Many Guests Canceling On Her After They Find Out Overworked Employee Quits Because He Wasn't Getting A Fair Wage, Costs The Company $40 Million 40 Embarrassing Moments People Didn't Know Who They Were Talking To And Made A Fool Of Themselves 30 Of The Most Hectic Homes As Shared On 'The Broke Agent' Instagram Account Start the discussion POST Kevin Hickey Kevin Hickey Community Member • points posts comments upvotes FollowUnfollow 1 year ago When I worked as a stock clerk in a grocery store, I was told that cans of Spaghettios were going on sale and that I should change the price from 49 cents to "2 for a dollar". They sold like crazy. 2 2points reply Chris DiFonso Chris DiFonso Community Member • points posts comments upvotes FollowUnfollow 1 year ago It seems to me this is a thinly disguised marketing campaign for Selena Wright. "And as for Selena’s plans for the future, the social media manager said that she has 'a big passion project announcement coming soon that will be documented all over my social media and TikTok,' so keep your eyes out!" Bored Panda should be ashamed. 0 0points reply Vilja Pouttu Vilja Pouttu Community Member • points posts comments upvotes FollowUnfollow 1 year ago Vichyn huhtikuu jih78jvhu hiiri j 0 0points reply Load More Comments POST Kevin Hickey Kevin Hickey Community Member • points posts comments upvotes FollowUnfollow 1 year ago When I worked as a stock clerk in a grocery store, I was told that cans of Spaghettios were going on sale and that I should change the price from 49 cents to "2 for a dollar". They sold like crazy. 2 2points reply Chris DiFonso Chris DiFonso Community Member • points posts comments upvotes FollowUnfollow 1 year ago It seems to me this is a thinly disguised marketing campaign for Selena Wright. "And as for Selena’s plans for the future, the social media manager said that she has 'a big passion project announcement coming soon that will be documented all over my social media and TikTok,' so keep your eyes out!" Bored Panda should be ashamed. 0 0points reply Vilja Pouttu Vilja Pouttu Community Member • points posts comments upvotes FollowUnfollow 1 year ago Vichyn huhtikuu jih78jvhu hiiri j 0 0points reply Load More Comments Popular on Bored Panda I Used AI To See What These 23 Popular Cartoon Characters Would Look Like In Real Life 30 Y.O. 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