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Google Is Shutting Down Stadia Why
Posted By: Danish Taleefon: September 29, 2022In: Features, Gaming, News, Streaming, TechTags: Google, StadiaNo Comments Print Email Google’s cloud gaming service Stadia is officially shutting down, announced Google. The service will continue to function as normal until January 18th, 2023. That is not all, Google has confirmed that it will be refunding all Stadia hardware that people had purchased from the Google Store, as well as all the games, including DLC. The refunds should be complete by mid-January next year. GM Phil Harrison, vice president of Stadia, said in a blog post that the technological foundation of Stadia was strong, but it didn’t gain traction with users as they had “expected”. So they came to the painful decision to just shut it down. But on the bright side, if there is one, there won’t be any layoffs, since all employees working on Stadia will be moved to other parts of the company. According to Harrison, Google sees other avenues within the company where it could apply Stadia’s technology, like YouTube, Google Play, and its AR efforts. Google also plans on making it available to industry partners, which aligns with where Google thinks the industry is headed. This doesn’t exactly come as a shock to anyone who has been paying attention to Stadia and how it has been performing since its launch. Recently when Logitech announced its new cloud gaming device, it omitted Stadia as one of the cloud services it would support. Rumors started soon after launch that Stadia wasn’t going to stick around for long. Last year, rumors began that Stadia would shut down after the company closed some of its in-house game development studios. When this happened, Google insisted that Stadia was not going anywhere. But Why Is Google Stadia Really Shutting Down
The main reason why Stadia failed, is coincidentally also the reason why Google Plus, Hangouts, Google Answers, Google Health, Google Buzz, Google Offers, and a plethora of other products starting with the word “Google” failed. That reason is simple, Google’s ability to just waltz into an industry with no prior presence and believe that it can offer a product that will compete with the biggest names in the business without doing anything different or convincing the market that it provides value. While this definitely does not mean Google lacks innovation, all of these past failures can easily be attributed to coming into an industry, launching a product that is barely as good as competitors, and believing with some supernatural level of certainty that it will somehow stay afloat. Google’s uncanny ability to expect that users will switch from whatever they are using to whatever new kid on the block Google releases, is the main reason most of its products outside its wheelhouse tend to fail. Why Does Google Fail Where Others Succeed
There is a fairly obvious reason why Facebook is still around and Google Plus isn’t, why Twitter is around but Google Buzz isn’t, why iMessage is around but Hangouts isn’t, and why GeForce Experience and PlayStation Now are around yet Stadia isn’t. And that reason is that those platforms stuck around for a lot longer, and either came up with a new product/service or had some sort of a hook in the industry before they started to compete. While Google’s approach was making something and expecting the industry to switch to it even if it’s a bad deal. The final nail in the coffin for Google Stadia, and possibly the main reason it lacked adoption was its convoluted pricing system. The term “Netflix for games” has been getting thrown around quite a lot in recent years. But Netflix doesn’t charge a monthly fee, and then charge per movie/show on top of that depending on how recent or popular it is, something Stadia has been doing since the very beginning. It was simply a jumbled mess from launch, and Stadia surviving this long is a surprise as it is. And by how everything has been going, it seems YouTube Red might be nearing the chopping block next. Tags: GoogleStadia Previous American Horror Story NYC Has A Premiere Date
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