2022 Holiday Shopping Trends You Need To Know - Customer Experience HEAD TOPICS

2022 Holiday Shopping Trends You Need To Know

10/23/2022 7:00:00 AM

2022 Holiday Shopping Trends You Need To Know

Holiday Shopping Trends Customer Experience

Source

Forbes

2022 Holiday Shopping Trends You Need To Know Here are four trends as we enter the 2022 holiday season and what they mean for CX. Brands need to be flexible to change their approach to match customers’ needs. This year is less about high-ticket, flashy items and more about providing a great experience on the essentials and turning everyday items special. In the growing experience economy, it’s about creating an experience around the product, not necessarily the product itself. Brands like Nike, which creates an immersive, technology-driven shopping experience, or Foxtrot, which curates food and drink for pickup or 30-minute delivery, build a complete experience instead of simply selling commodities. Read more:
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Read more >> Luxury-Sedan Showdown: 2023 Genesis G90 vs. 2022 Lexus LS500 vs. 2022 Mercedes-Benz S500These leviathans prove the luxury sedan is far from dead. But which of these cruise ships is the one you want to sail away in? GenesisUSA Lexus MercedesBenz I love all these brands of cars Lexus is my favorite GenesisUSA Lexus MercedesBenz I haven't seen a single $100k+Korean Genesis on the road vs German/Japanese .. GenesisUSA Lexus MercedesBenz Genesis obviously Photos: 2022 FHSAA 4A District 1 Swimming ChampionshipPHOTOS See the action from the pool as bt_athletics, CreeksideATH, MHSsportszone and more teams raced for the District 1-4A swimming championship. NBA photo of the day: Best of the 2022-23 seasonTake a look through all the best shots of the 2022-23 National Basketball Association season from around the USA TODAY Network. Florida says illegal immigrant with lengthy criminal record cast ballots in 2022 electionsAn illegal immigrant with a massive criminal record has been voting in Florida under an assumed name, state officials said Thursday. The very reason for open borders…a new “special interest” voting block for democrats. Another reason democrats push for amnesty for those breaking our legal immigrants laws and Obama’s “Dreamers Law!” BGC Thursday Night Highlights 2022 — Week 9Check out this week's Big Game Coverage Thursday night highlights! Best photos from Week 7 of the 2022 NFL seasonTake a look at the best images from NFL Week 7, which kicked off with the Arizona Cardinals hosting the New Orleans Saints. Editor Brands need to be flexible to change their approach to match customers’ needs. Car and Driver At the other end of the price spectrum is the Lexus LS500 AWD, which starts at $80,500.82 PHOTOS.3 PHOTOS. This year is less about high-ticket, flashy items and more about providing a great experience on the essentials and turning everyday items special. In the growing experience economy, it’s about creating an experience around the product, not necessarily the product itself. Among the most expensive additions was the Executive package, with semi-aniline leather trim, massaging front seats, and power-reclining and massaging rear seats ($17,380). Brands like Nike, which creates an immersive, technology-driven shopping experience, or Foxtrot, which curates food and drink for pickup or 30-minute delivery, build a complete experience instead of simply selling commodities. The holiday shopping season is expanding. Options brought the as-tested price to $110,030. To get ahead of tight wallets and spread the financial strain across more paychecks, customers are starting their holiday shopping earlier in 2022 . Many retailers, faced with record stockpiles of inventory and cautious shoppers, are slashing prices to get rid of merchandise, which means the holiday shopping season has already begun. The G90's $99,795 base price accounts for virtually everything the S500 and the LS500 had—and in some cases more. To go with that, major retailers are also pushing early sales. Amazon launched a second Prime Day, and stores like Target and Walmart followed suit with early fall holiday savings. Our mount arrived with but one option: Matte Gray paint ($1500). Brands need to be understanding and empathetic during the drawn-out holiday season so they don’t overwhelm customers. That means personalized service and experiences to make customers’ lives easier, no matter if they shop in October or late December. Internet sales are up. In a surprise to no one, online sales are expected to reign supreme in 2022, with Adobe predicting 2.5% growth in online sales November 1-December 31. Early discounting and economic uncertainty have caused e-commerce to stall, so even though online is still crucial, it lags behind growth in previous years. Creating an intuitive, convenient, and personal online and mobile experience is crucial for brands. Even for in-person purchases, customers start their research online, which means the customer experience starts when they first search for your brand online. The online experience, including a customer’s initial search results and reviews, have never been more important. Around half of customers post online reviews after a customer service experience—either positive or negative. That means every interaction your brand has with customers is magnified and likely shared with the masses online. Customers want a human touch. Many brands look to scale customer service during the busy holiday season with chatbots and other technology, but customers want humans . When given the choice of how to communicate with a brand, a TCN consumer survey found the majority of customers chose speaking to a live agent, followed closely by online chatting with a live agent. Technology is still important in 2022 but is only part of the solution. Human interaction still sets brands apart. Delivering a great customer experience during the busy holiday season means balancing technology and human interaction while preparing agents with appropriate staffing and resources to serve customers. The holiday season is when customer service is put to the test, and 2022 is no exception. Understanding your customers, establishing and strengthening a customer-centric mindset and preparing early can set your team up for success. Blake Morgan is a customer experience futurist and the author of The Customer Of The Future. Sign up for her weekly email .