Over the hill birthday cards are getting old Wish someone well with an age-friendly card instead Article_Normal - Greetingcards HEAD TOPICS
Over the hill birthday cards are getting old Wish someone well with an age-friendly card instead
10/22/2022 9:46:00 PM Meet these stereotype-busting greeting cards that celebrate aging
Article_Normal Greetingcards
Source MarketWatch
“In this longevity economy, there’s a huge market for 50 and over that’s tired of being made fun of.” Meet these stereotype-busting greeting cards that celebrate aging Meet these stereotype-busting greeting cards that celebrate aging Jan Golden founded card company Age-Friendly Vibes in 2021 with a line of greeting cards boasting positive commentary on age. There are 55 designs for multiple occasions.“Ageism is a socially acceptable ‘ism’ People dismiss it as even being an issue,” Golden said. “But ageism and negative views and commentary on aging gets internalized and really harms the individual.” “People want to see representation. Snarky cards that make fun of age are still very popular. My goal is to provide an alternative to the ‘Damn, you’re old’ cards,” Golden said.Americans purchase about 6.5 billion greeting cards each year, with 90% of households buying cards each year, according to the Greeting Card Association. Annual retail sales of greeting cards are estimated between $7 and $8 billion. (Sales of the anti-ageist market aren’t tracked, but the cards are mostly niche brands and represent a small part of the overall card market.) Read more:
MarketWatch » Meet The TikToker Unpacking The Mystique Of The Birkin Bag Round 2: Healey and Diehl to meet for final scheduled debate tonight 'What's Happening in Iran is Not a Local Story': Meet Filmmaker Mahyad Tousi Powerhouses Hoover, Thompson to meet for region title Parents need to demand better schools this November Tom Basile America Right Now
On Saturday's 'America Right Now,' Tom Basile explains why American parents need to demand better phonics for their kids in schools in the upcoming November ... Read more >> Meet The TikToker Unpacking The Mystique Of The Birkin BagFashion TikTok fans are well acquainted with content creator Charles Gross who is renowned online for his expertise in luxury goods, particularly when it comes to the most exclusive pieces by Hermès. Round 2: Healey and Diehl to meet for final scheduled debate tonightTonight: gubernatorial candidates Maura Healey and Geoff Diehl will meet tonight for their second and final scheduled debate. 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MahsaAmini IranRevolution2022 Powerhouses Hoover, Thompson to meet for region titleFriday night at 7, the Hoover Bucs will carry an 8-1 record and No. 2 ranking in the Alabama Sports Writers Association poll into Warriors Stadium in Alabaster to meet No. 1 Thompson (7-2) for the region title. Meet the candidates for the Westfield Washington School BoardThe Westfield Washington School Board is made up of five members, four representing particular districts and one serving in an at-large position. Three of the positions are on the ballot. Meet the candidates for the Carmel Clay School BoardThe Carmel Clay School Board has five members, including three for specific districts which are up for election. madi_smals Please update this piece with a correction. No part of my platform includes anything about accountability in our classrooms. I fully support our outstanding teachers and believe that they should do the teaching, not the school board. I was also misquoted. Yes, and madi_smals. Way too many inaccuracies, misquotes, and misrepresentations. I am hearing similar stories from other candidates in myccs In the greeting card aisle, you’re bombarded with gallows humor and ageist jokes starting at age 30.viral soundbite that goes: “My Birkin, another Birkin, but what makes these two Birkins different? And what small feature about them divides the Hermès collector community?” Followed by his catchphrase: “Let’s talk about it.showed Healey with 56% support and Diehl with 33% support.“What’s Happening in Iran is Not a Local Story”: Meet Filmmaker Mahyad Tousi By October 21, 2022 Photo courtesy of Samuel Campbell At a Tehran birthday party in the early aughts, a woman turned to Mahyad Tousi, then a conflict zone documentarian, and asked him how it felt to have a job contributing to the cesspool of media that exists in the world. But some niche brands are starting to change the conversation about aging, offering menopause cards and age-friendly birthday cards that celebrate – rather than denigrate – growing older. Jan Golden founded card company Age-Friendly Vibes in 2021 with a line of greeting cards boasting positive commentary on age. His introduction to the Parisian maison was through a chance discovery on eBay. There are 55 designs for multiple occasions. Diehl’s campaign says the GOP former lawmaker will continue to link Healey to what it calls “Biden-like policies. “Ageism is a socially acceptable ‘ism’ People dismiss it as even being an issue,” Golden said. “However, I bought the bag and it turned out to be real, thankfully, and then I managed to sell it on for $5,000. “But ageism and negative views and commentary on aging gets internalized and really harms the individual. It’s a solarpunk fantasy, both familiar and strange, in which a woman discovers an anomaly in the virtual world that sends her on a quest toward a more genuine form of connection. ” “People want to see representation. Courtesy of Charles Gross Fast forward to today, and Gross has amassed an impressive 1. Charlie Baker prepares to leave office this January, he’s working to further leave his mark — especially when it comes to the courts. Snarky cards that make fun of age are still very popular. My goal is to provide an alternative to the ‘Damn, you’re old’ cards,” Golden said. From comparing different styles of Birkins and Kellys with copious amounts of trivia knowledge, to unbiasedly dissecting fashion news and red-carpet style, the creator has found a unique way to deliver content that’s both compelling and informative. Americans purchase about 6. Zoom out: Baker has picked all seven Supreme Judicial Court justices during his two terms.5 billion greeting cards each year, with 90% of households buying cards each year, according to the Greeting Card Association. “Inclusivity is at the heart of everything I do, which is why when I say, ‘Let’s talk about it’, I’m opening up the discussion to the world—even if someone isn’t buying these pieces, why can’t they be part of the conversation?” TikTok content originates from. How about you, where are you? TOUSI: I’m in Los Angeles, in Laurel Canyon. Annual retail sales of greeting cards are estimated between $7 and $8 billion. (Sales of the anti-ageist market aren’t tracked, but the cards are mostly niche brands and represent a small part of the overall card market.” The devil truly is in the details: “The H-shaped zipper-stop is something a lot of people don’t notice but is a signature, or the number of stitches in each handle attachment is precise, depending on the size of the bag, of course. He said they show commitment to their communities and rehabilitation.) Most card-buyers are between 35 and 60, which is the age range when consumers know the most people, older and younger, and are in life stages that include buying homes, getting married and having kids, the association said. Em & Friends last year launched a line of menopause-themed cards to talk with humor and honestly about a health issue that can last 10 years and affects half the human population, said Emily McDowell, founder Em & Friends.” Gross’s content extends beyond Hermès pieces to other brands that fall under the “coded, quiet luxury” bracket that he adores. Retailers as large as Barnes & Noble have been selling them, as well as smaller card boutiques. The local union and the Massachusetts Teachers Association both face court-ordered $50,000 fines for the strike going into today. And then before that I was in Miami and then D. “We’re committed to making cards about the lives we’re really living and the conversations we’re really having,” said McDowell. “Brands like The Row , which I’m completely infatuated with, are nailing this with their incredibly easy, dynamic pieces that are made to last for generations—I’m all about buying quality over quantity, which is what drew me into this whole world in the first place. “It’s important to represent the actual human experience.” The collection of four menopause cards, which is being promoted by actress Naomi Watts to coincide with her new menopause wellness brand called Stripes, will help raise money through the end of October for the Alliance for Period Supplies. As part of the new wave of creators focused on informative content, Gross has high hopes for an inclusive future in the fashion industry where editorial and social-media lines are blurred. We’re going to have to wait a little longer for the new Washington Street bridge linking Boston’s North End and Charlestown. “There’s an evolution of the greeting card industry. When you see a card about transitioning or divorce or loss, it normalizes these things,” McDowell said. “It’s positive that these crossovers are happening organically, and seeing how brands respond to these shifts is nothing short of mind-blowing. My mom was having a difficult pregnancy so she came here, stayed in the hospital, had me, and we went back. “The menopause cards grew out of conversations I was having with my friends and I said ‘Let’s make cards and normalize this. Officials say they have good reason for the delay.’” While baby boomers continue to buy the most greeting card units, millennials have spent the most money on greeting cards since 2015, outspending boomers, the association said. Janine Vanderburg, director and chief catalyst of the Changing the Narrative anti-ageism campaign in Colorado, wants to further change the card conversation by commissioning card artists and designers to create age-friendly birthday cards. Age-friendly cards are still a small part of the overall industry, but as people live longer, embrace growing older and a bigger light is shined on ageism, some say it could mean an opportunity for growth. Up next: MIT is planning to announce its new president this morning, replacing the institution’s current leader, L. “In this longevity economy, there’s a huge market for 50 and over that’s tired of being made fun of,” Vanderburg said. VON OLDERSHAUSEN: That seems to be a pretty common narrative for a lot of people. “There’s awful cards out there that reflect the stereotypes and reinforce the stereotypes. We hope to change that, spark the conversation and raise awareness.” Changing the Narrative launched a campaign in 2020 with age-friendly greeting cards sold on its website. Now, it’s seeking 10 greeting card designers to create additional cards that will be sold in stores and online. The artists will get $500 and promotional support from Changing the Narrative. I also went back and forth growing up to visit family because I have a lot of family still there. “Having age-friendly cards in the same aisle as all the other cards could help start conversations and show there’s a different way to talk about aging,” Vanderburg said. “Society in general is ageist. We’re always talking about fighting aging. Battling aging. People buy antiaging creams. VON OLDERSHAUSEN: Totally. The stereotype is that we all decline, deteriorate and are technologically-impaired. But there’s different conversations to have.” Golden, who also participated in the Changing the Narrative pilot card project, said the caustic jokes about aging really took off with the launch of Hallmark’s Maxine character in the 1980s. The exaggerated older character took a curmudgeonly dig at aging. Sarah Schwartz, editor in chief of Stationery Trends Magazine, said “over the hill” cards have been the norm and that concept wasn’t challenged until recently. I landed in San Francisco and my phone was blowing up with things like, “They’re killing people. “Everyone is supposed to take it well and just accept it and no one ever thought about it,” Schwartz said. “Age-Friendly Vibes was the first to really verbalize that this was not such a great thing.” “The conversation is changing. But cultural changes take a while,” Schwartz said. “The momentum is building. It didn’t stop for months trying to do that triage work and spreading information. There seems to be a real push to redefine age.” “Cards are micro-conversations. With one card, and one person you can evolve your perspective,” Schwartz said. “People are leaning in in times of social upset and while the world might seem terrifying at times, a lot of people collectively evolved.” . They were not Iranian.