Bono Again Apologizes for U2' s iTunes Stunt ' I Take Full Responsibility' Apple - Bono HEAD TOPICS
Bono Again Apologizes for U2' s iTunes Stunt ' I Take Full Responsibility'
10/22/2022 9:00:00 PM Bono has once again apologized for U2 s ' The Songs of Innocence' showing up unsolicited in iTunes libraries around the world
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Source Rolling Stone
Bono has once again apologized for U2’s 'The Songs of Innocence' showing up unsolicited in iTunes libraries around the world “As one social media wisecracker put it… ‘The free U2 album is overpriced,'” singer writes in memoir of backlash to Songs of Innocence giveaway “You might call it vaunting ambition. Or vaulting. Critics might accuse me of overreach. It is,” Bono continued. “If just getting our music to people who like our music was the idea, that was a good idea. But if the idea was getting our music to people who might not have had a remote interest in our music, maybe there might be some pushback. But what was the worst that could happen? It would be like junk mail.” While U2 fans likely appreciated the freebie, many iTunes users did not: Soon after its arrival on Sept. 9, 2014, Apple — in response to the backlash — issued instructions on how to delete the album from libraries. Bono evenapologized to fansa month later during an online Q&A. Read more:
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