TikTok livestreaming is shaping up to be the short-form video giant s next push HEAD TOPICS

TikTok livestreaming is shaping up to be the short-form video giant s next push

10/22/2022 7:49:00 AM

A network of agencies teaches brands and creators how to go live

Source

The Verge

TikTok livestreaming is shaping up to be the short-form video giant s next push A network of agencies teaches brands and creators how to go live That apparent redirection is now bolstered bySemaforthat outlines TikTok’s plans to export its live shopping success from China to the US. The program, reportedly known as “Project Aquaman,” leverages social media agencies in China and livestream e-commerce companies in the US to train brands and manufacturers to host shopping streams. At least 20 companies are part of the effort, Semaforreports, and they coach participating streamers on things like scheduling content, filming, and finding hosts for the livestreams.Recentjob listings posted by TikToksuggest the company plans to go even further into e-commerce by building out fulfillment centers in the US. The listings reference warehousing, delivery, and return services that will “ensure fast and sustainable growth of TikTok Shop.” Read more:
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