As Apple MLS stream to change the world progress chokes off local voices Michael Arace HEAD TOPICS

As Apple MLS stream to change the world progress chokes off local voices Michael Arace

10/21/2022 7:39:00 PM

As Apple MLS stream to change the world progress chokes off local voices Michael Arace

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Columbus Dispatch

As Apple MLS stream to change the world progress chokes off local voices Michael Arace Major League Soccer will be the laboratory for Apple's direct-to-consumer television experiment, which is bold, forward-thinking and a bit dangerous. Major League Soccer, which had little to no leverage with national broadcasters and regional sports networks, is taking a bold step into the future with a tech giant. Loosely speaking, it’s like Henry Ford perfecting the automobile assembly line and anticipating a time when machines will do most of the work. Such is progress, which carries with it an element of soullessness, for the sake of the bottom line. Beginning next year, the first year of a10-year, $2.5 billion global-rights deal, every MLS game will be streamed by Apple. While there are some details to be worked out – how many limited simulcasts will be available on linear television, and what constitutes the “broad selection” of games on Apple + TV’s subscription service? – the bottom line is, if you want to watch MLS, you have to buy the league’s new app. Read more:
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