Monster Energy s Stocks Rose The Day Death Stranding Came Out

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Monster Energy s Stocks Rose The Day Death Stranding Came Out

Reddit user dumitraand has discovered what seems to be an unexpected real-life consequence of the recent release of Death Stranding. Reddit user dumitraand has what seems to be an unexpected real-life consequence of the recent release of . A significant rise in the price of stock in Monster Beverage Corporation. The price of one stock from $56.64 on November 7 to $58.16 on November 8, which was the largest and steepest increase in about a month's time. Players will encounter a few prominently placed cans of Monster Energy drink within the first hour of so of Death Stranding's campaign, something surprising only to those who didn't pay attention to the somewhat sparse and confounding tidbits of information shared prior to the game's release date. Kojima revealed that Monster Energy would appear in-game in the first real time released of gameplay footage, in which he briefly made use of protagonist Sam Bridges' canteen that converts water into pure, unadulterated Monster. THEGAMER VIDEO OF THE DAY via:reddit.com/u/dumitraand Monster can be consumed from either the canteen or from full cans that are unceremoniously chugged in one of Sam's private rooms. Both contribute to maintaining Sam's stamina, which is required for the physical activities that comprise much of the game's routine tasks. Drinking from the canteen restores stamina in the field, while the cans are used to bolster Sam's maximum stamina prior to venturing out into the game's harsh world. Prominent placement in a work of art that has more-or-less successfully transcended its medium may have been just the thing Monster needed to boost its valuation. It's not just gamers who are talking about Death Stranding, and those who are—very, very broadly speaking—are less likely to be types who play twitchier games that require intense reaction times, who may already be fans of the energy drink. That is to say, Monster Corp may have successfully figured out how to get its product to appeal to a new audience, adjacent to an existing demographic of consumers. There was nothing particularly weird about Monster before. Now those with an affinity for the bizarre and cerebral may have found reason to make it their energy drink of choice. If the rise in stock price is any indication, a significant number of people have done just that, whether making a single trip to their local 7-Eleven to grab a can in celebration of the game's release day, or subliminally developing an affinity that will last for years, thanks to one savvy business decision. Source: