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10 Halloween Candy Favorites for Your Bowl
From Reese s Peanut Butter Cups to Snickers chocolate reigns supreme this spooky holiday
Bloomberg/Getty Images Whether it’s Twizzlers or Reese’s, candy is having a moment with Halloween just around the corner. And for good reason: Americans spend billions of dollars filling bowls and trick-or-treat bags with candy. More of the same is expected this year, as a broad majority of consumers plan to buy chocolate and other candy even if they aren’t fans of , according to a survey by Instacart conducted by The Harris Poll. They’ll dole out the usuals, from chocolate to fruity-flavored candies. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Some treats are more popular than others. Chocolate tops the list — 84 percent of people surveyed by Instacart plan to purchase chocolate bars. Kroger predicts its shoppers will purchase 7.6 million pounds of chocolate this Halloween season. Fruity and chewy candy is also in demand: 56 percent of Instacart shoppers indicated they would spend their money on that type of candy. Which candies are the most spooktacular among consumers? According to shopping data from Instacart and Kroger, these 10 top the list. 1 Reese s Peanut Butter Cups
Keith Homan / Alamy Stock Photo First made by Hershey employee H.B. Reese in the basement of his home, Reese’s Peanut Butter Cups are by far the most popular Halloween candy at both Instacart and Kroger. Last year, Instacart sold 116 tons of Reese’s Peanut Butter Cups, outselling any other candy. Reese’s is also expected to be the leader in sales at Kroger this Halloween season. 2 M& Ms and Peanut M& Ms
gbimages / Alamy Stock Photo Consumers purchased 94 tons of the round, colored chocolate candies and 92 tons of the peanut variety last year, according to Instacart. M&Ms made Kroger’s top 10 list for projected candy sales in 2022 at No. 7. bar known for being packed with peanuts is also popular with Instacart and Kroger shoppers. In 2021, Instacart customers purchased 65 tons of Snickers. Kroger expects it to be a very popular choice with consumers, coming second on its list this year. 4 Hershey s Milk Chocolate bars
Hershey bars have been a staple of Halloween for decades. Sixty-five tons of Hershey’s bars were sold through Instacart last year, and Kroger listed it fifth among the most popular Halloween candy choice s for this year. 5 Twizzlers
Patti McConville / Alamy Stock Photo What trick-or-treat bag would be complete without Twizzlers? It’s one of only two non-chocolate candies to make Instacart’s list, as consumers bought 56 tons of this chewy treat last year. Neither Twizzlers nor any other fruity and chewy candy made Kroger’s projected top 10 for 2022. Flowers & Gifts 25% off sitewide and 30% off select items See more Flowers & Gifts offers > 6 Kit Kat
This two-wafer chocolate treat has a loyal base of consumers who deem it worthy enough to give out on . Forty-nine tons of Kit Kats were purchased by Instacart customers last year. It’s third on Kroger’s top 10 list. 7 Twix
hamikus/Getty Images Another two-bar fan favorite, 48 tons were ordered up on Instacart in 2021. This chocolate , caramel and cookie candy bar was listed in sixth position at Kroger. 8 Starburst
It’s the only other candy to make Instacart’s top 10 list, and Instacart customers gave out (or ate) 37 tons last year. 9 Milky Way
This caramel, nougat and chocolate treat landed in last place on Instacart’s list, and 36 tons of it were purchased in 2021. It didn’t rank much better at Kroger, landing in the ninth spot on that list. 10 Tootsie Roll
This 126-year-old chocolate candy, which used to be synonymous with Halloween, is still holding its own and was listed fifth in the top 10 expected sales at Kroger this year. It didn’t rank with Instacart, but for loyal Tootsie Roll fans it’s still a Halloween must. Donna Fuscaldo is a contributing writer and editor focusing on personal finance and health. She has spent over two decades writing and covering news for several national publications including the Wall Street Journal, Forbes, Investopedia and HerMoney. MORE FROM AARP AARP Membership — $12 for your first year when you sign up for Automatic Renewal Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. AARP VALUE & MEMBER BENEFITS See more Restaurants offers > See more Travel Planning offers > See more Flowers & Gifts offers > See more Groceries offers > SAVE MONEY WITH THESE LIMITED-TIME OFFERS