‘We Say Save It’ Campaign Helps Women Secure Retirement Javascript must be enabled to use this site. Please enable Javascript in your browser and try again. × Search search POPULAR SEARCHES SUGGESTED LINKS Join AARP for just $9 per year when you sign up for a 5-year term. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Leaving AARP.org Website You are now leaving AARP.org and going to a website that is not operated by AARP. A different privacy policy and terms of service will apply.
AARP Ad Council Team Up to Boost Women s Retirement Savings
We Say Save It campaign aims to encourage saving alter outdated thinking
iStock / Getty Images Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. 4 Ways to Increase Your Retirement Savings The campaign name has another meaning. It encourages women to say “ Save it” to those who offer old-fashioned (and incorrect) information, such as “Women aren’t good with money.” “That false narrative does not line up with the strength women show every day,” says Mary Liz Burns, communications strategies director at AARP. “Whether it be juggling family and finances during the pandemic or taking on new challenges, women always find a way to rise to the occasion. Now is the time to focus on their financial futures, and we’re here with resources and support along their journey.” Entertainment $3 off popcorn and soft drink combos See more Entertainment offers > Women and retirement
Poverty hits women in retirement harder than men. For example, the average Social Security benefit is a modest $1,555 a month. Among retirees who draw Social Security benefits, 42 percent of women get more than 50 percent of their income from Social Security, compared with 37 percent of men. Fifteen percent of women rely on Social Security for 90 percent of their income, compared with 12 percent for men. The . Women are more likely to say that their financial situation is worse than it was a year ago, and with good reason. More than 1 in 5 women (22 percent) prematurely dipped into their retirement savings or stopped contributing altogether since the COVID-19 pandemic began, . AARP Membership — $12 for your first year when you sign up for Automatic Renewal Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. , to better prepare for their retirement.” Save it
It’s never too late to save, and even small steps in saving can make a big difference in your retirement. The public service announcements that are part of the campaign urge women to save 2 percent of their income for retirement, or to save 2 percent more than they are currently saving. The messages also tell women where they can get help figuring out how to save more for retirement. Of those women who plan to work on their finances over the next 12 months, nearly 73 percent expect to reach out for financial information. AARP Membership — $12 for your first year when you sign up for Automatic Renewal Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. including a free online three-minute chat with “Avo,” a digital retirement coach that offers users a free personalized action plan for retirement saving. , a site developed by AARP, offers additional resources to help women boost their retirement savings. Since its July 2017 launch, AARP and the Ad Council’s Saving for Retirement campaign has received over $90.6 million in donated media support. Hundreds of thousands of people have chatted with Avo on the campaign’s website, resulting in more than 335,900 personalized retirement savings action plans. John Waggoner covers all things financial for AARP, from budgeting and taxes to retirement planning and Social Security. Previously he was a reporter for Kiplinger's Personal Finance and USA Today and has written books on investing and the 2008 financial crisis. Waggoner's USA Today investing column ran in dozens of newspapers for 25 years. More on retirement AARP Membership — $12 for your first year when you sign up for Automatic Renewal Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. AARP VALUE & MEMBER BENEFITS See more Health & Wellness offers > See more Flights & Vacation Packages offers > See more Finances offers > See more Health & Wellness offers > SAVE MONEY WITH THESE LIMITED-TIME OFFERS