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Should TikTok Be Your Next Cookbook

Easy-to-follow recipes cool kitchen hacks can help get you cooking

GETTY IMAGES/AARP . In fact, you might be surprised by just how much good cooking content TikTok is dishing up. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. The popular app features short segments of video — often highlighting dance trends or other pop culture fads – but it isn’t just for millennials or Gen Z. The app, which has more than a billion monthly users, spawns viral kitchen hacks (like the ) and recipes, including the one for the simple and delicious baked feta pasta (see the video below) that took the app by storm earlier this year. TikTok cooking is not just about gimmicks — there’s some real culinary innovation taking place, says Ayngelina Brogan, 44, of Nova Scotia, Canada, who writes the food blog Bacon is Magic. “It’s not all about people trying watermelon with mustard,” says Brogan, referring to one of the app’s most recent (and unusual) viral food trends.

Get ready for food surprises

TikTok’s short video format lends itself to step-by-step, easy to understand instructions that people can follow along with. It’s great for learning about food, no matter your age, because of its visual power and ability to convey information in digestible increments, says Barbara Costello, 72, whose channel @brunchwithbabs has more than 1.3 million followers. Costello says the app is also an important platform for exchanges between generations around a topic to which everyone can relate. “Let’s face it, the older generation has a wealth of wisdom the younger generations can benefit from,” says the Connecticut-based TikToker. “A lot of younger people are so appreciative of someone telling them the basics, like how to make a simple dinner or measure flour.” Costello’s easy-to-replicate recipe ideas include , perfect for a football season nosh, and make-ahead egg muffins for an easy weekday breakfast. Flowers & Gifts 25% off sitewide and 30% off select items See more Flowers & Gifts offers > And they're popular. Pavlides’ video highlighting her Iced Lemon Loaf TikTok (see video below) — a simple take on a Starbucks favorite — has 10 basic ingredients viewers are likely to have at home and has been viewed over 10 million times.

A fun place to learn about new cuisines

Joanne Lee Molinaro COURTESY GEOFF MARTIN PHOTOGRAPHY So what makes this platform a good place to get culinary inspiration? “TikTok is fun, entertaining, and quick to the point,” says Patrick Moynihan, director of Social Media for Food52, a popular e-commerce and gourmet food website that crowdsources recipes from its audience. Food52 joined the platform to reach new viewers and introduce them to the brand in a fun “meet them where they are” kind of way, Moynihan says. AARP NEWSLETTERS %{ newsLetterPromoText }% %{ description }% Subscribe is a good one). But TikTok can also introduce cooks of all experience levels to new cuisines and techniques in an unintimidating way. For example, Joanne Lee Molinaro’s @thekoreanvegan account has more than 2.6 million followers. The lawyer-turned-TikToker , who launched her account in July 2020, shares personal stories from her life along with her cooking videos, “My stories were designed to provide footholds in the hearts of those who might be unfamiliar with the immigrant story here in the United States,” says Molinaro, 42. Instead of focusing on “chaotic recipe instructions in less than 60 seconds,” Molinaro says, she decided to emphasize storytelling with her content on TikTok — all while cooking, of course. In a video where Molinar o cooks she talks about her parent s’ objections to her first marriage, which ultimately ended in divorce. As she chops and mixes ingredients, she describes her parents’ concerns about the relationship and Molinaro’s insistence that she was in love . “Naturally , I thought I knew better,” she says, while onions and scallions sizzle. Molinaro’s cookbook, The Korean Vegan Cookbook: Reflections and Recipes from Omma’s Kitchen, comes out in October. The recipes are inspired by the food that shaped her family history and are “an extended version of my TikTok,” Molinaro says. Still convinced TikTok is only for a younger generation? Costello, of @brunchwithbabs, says it’s for everyone. “If you have a minute,” she says, “you can learn something new."

How to Find Cooking Content on TikTok

You can learn a lot and whip up surprisingly tasty meals by following cooking accounts on TikTok. But how do you find the people who cook like you want to eat? When you follow the “right” accounts, the platform’s algorithm feeds you similar content to help you explore. TikTok cook Joanne Molinaro has some advice for getting the algorithm to work best for you. Molinaro says to remember you’re in the driver’s seat with the app. After setting up an account, she says, tap the Discover icon at the bottom of the screen and type “foodtiktok” into the search bar. “This will unlock the door to millions of food videos , and all you have to do is pick one that seems appealing to you at first glance,” Molinaro says. Use search phrases to find recipes including #tiktokfoodie, #foodontiktok, #simplerecipes and #cookingtiktok. You can also get specific with things like #bananabread and #tiktokpasta.
Watch a video, Molinaro says. And if you like it, hit th e heart button to your right. “If you really like the video, hit the button featuring the creator’s profile to see the rest of their content and ‘follow’ them if you’re so inclined,” Molinaro says. “ "The more time you spend on TikTok telling the app what you want to see and what you don’t want to see , the more TikTok will feed you the kind of food content you want,” she says. Terry Ward is a contributing writer who covers food, drink and travel. Her work has appeared in National Geographic Traveler, The Washington Post and on CNN.

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