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Kobe Bryant Remembered

Roast in peace Planter s character dies at 104 in social media ruse

Mike Lawrie/Getty Images , announced on Twitter, nonetheless took the social media world by storm. @BudweiserUSA promised to pour one out for the late legume, and @TUMSOfficial tweeted that its heart was burning. The tweet from the official @MrPeanut account announcing the mascot's demise generated 28,000 retweets and 113,000 likes in its first 24 hours. The hashtag #RIPeanut was trending on Twitter. @MrPeanut, for its part, now goes by “The Estate of Mr. Peanut.” Planters is owned by food giant Kraft Heinz. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. The top-hatted snack spokesman was one of the oldest brand mascots in marketing, having made his debut in 1916. But he's not the oldest. Here's a look at five brand mascots who are older than Mr. Peanut, and who are still alive and kicking. Bloomberg/Getty Images

The Quaker Oats Man age 143

The Quaker Oats Man first appeared in 1877. Although some believe him to be William Penn, founder of the English colony of Pennsylvania, the company denies this. PepsiCo, current parent company of Quaker Oats, gives this terse description: “The ‘Quaker man’ is not an actual person. His image is that of a man dressed in the Quaker garb, chosen because the Quaker faith projected the values of honesty, integrity, purity and strength.” THIERRY ZOCCOLAN/Getty Images

The Michelin Man age 126

Bibendum, the Michelin Man's official name, comes from the Latin phrase “Nunc est bibendum,” which means “Now is the time to drink.” While this might be an unfortunate message for a tire ad in the 21st century, the original Bibendum was often portrayed as raising a glass full of sharp objects — indicating how tough he was. He has been portrayed as everything from gladiator to ballroom dancer over the years since his debut in 1894. Blank Archives

Nipper the RCA dog age 120

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The Morton Salt Girl age 106

Who is that mystery girl? Entirely fiction, according to Morton Salt. The company toyed with the slogan “It never rains but it pours,” but decided that was too negative. It settled on “When it rains it pours,” and the Morton Salt Girl was born in 1914. Morton Salt celebrated the girl's 100th birthday with a Morton Salt Girl Halloween costume lookalike contest on Instagram and Morton Salt Girl Day at Wrigley Field in Chicago. Morton Salt is owned by Germany's K+S Group. MORE FROM AARP AARP NEWSLETTERS %{ newsLetterPromoText }% %{ description }% Subscribe AARP VALUE & MEMBER BENEFITS See more Health & Wellness offers > See more Flights & Vacation Packages offers > See more Finances offers > See more Health & Wellness offers > SAVE MONEY WITH THESE LIMITED-TIME OFFERS