AARP Travel Research Romantic Getaways Life and Leisure
AARP Travel Research Romantic Getaways
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(Full Report, PDF) (Infographic, PDF) For travel inspiration, planning, and more, visit . Romantic Getaways can be a great opportunity for couples to strengthen and refresh their relationship. In this study, AARP Research explores what defines a Romantic Getaway, what are the most important elements for setting the romantic mood, and what are the top destinations. Learn: Key findings include: Among the 45+ cohort who travel for personal/leisure purposes, few (15%) have taken Romantic Getaways. The majority (87%) of those who have are married and no longer have children living in the household. For these travelers, Romantic Getaways are more about being together, away from day-to-day distractions, and finding intimacy through communication and shared experiences than it is about sex. And whether their Romantic Getaway occurred in the past two years or is being planned for next year, couples’ attitudes and behaviors toward the trip are the same; The accommodations are very important to setting the mood; it’s about the property overall and a beautiful view. Some (40%) will bring special clothing and/or wine and champagne to help set the mood, but not much of anything else. The majority (75%) say work is “off limits” on their trip. For those planning Romantic Getaways, it appears they may start out with a grander intent (more international travel, longer trips, and beach destinations) but as plans settle in, actual Romantic Getaways tend to get smaller and closer to home. But regardless of where they go, the primary activities on a Romantic Getaway are the same; dining out, sightseeing and relaxing, which ultimately results in extremely satisfied travelers. A 10-minute online survey was conducted among males and females, age 45+, who have taken at least one trip 50 miles or more away from home, with a two-night stay, in the past two years. Respondents were further identified as those who had taken a Romantic Getaway in the past two years and/or intend to take one in the next 12 months. The survey was in field from November 12 – 24, 2014 and there were a total of 1,421 respondents. For more information, contact Allison Kulwicki at . Suggested Citation: Kulwicki, Allison. AARP Travel Research Romantic Getaways. Washington, DC: AARP Research, January 2015. Search AARP Research
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