AARP sponsored a workshop on advocacy at the NGO Forum in Madrid. The session focused on the advocacy tools and technologies used by AARP, one of the leading political advocacy organizations in the US, to influence public policy. Kevin Donnellan, Director of AARP's Office of Grassroots and Elections, conducted the workshop. One of AARP's goals is to educate and inform opinion leaders and the public at large about the realities and challenges facing an aging America. AARP's mission has always included representing the interests of members and all older Americans. Its advocacy activities help millions of individuals participate in the nation's legislative, judicial, and administrative processes. AARP represents a diverse population of rich and poor, healthy and frail, workers and retirees. Developing policy for such a diverse group is not easy, but advocacy for their needs and interests is a major reason why millions of people join AARP. In this workshop, Kevin Donnellan addressed the fundamental questions of what grassroots organizing is, why it is important, and how to accomplish it. Specific topics included: Policy Development Lobbying Selecting Issues Setting Goals Developing a Message Role of Volunteers Building External Partnerships Media/Communications Mobilizing Constituency Cancel You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits. Your email address is now confirmed. You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age. You can also by updating your account at anytime. You will be asked to register or log in. Cancel Offer Details Disclosures
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