Direct to Consumer Advertising of Prescription Drugs Exposure and Res
Direct-to-Consumer Advertising of Prescription Drugs: Exposure and Res...
Direct-to-Consumer Advertising of Prescription Drugs Exposure and Response
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Report Home This AARP Bulletin telephone survey, which was conducted to gauge the prevalence of consumer exposure to prescription drug advertising, found that most Americans age 18 and older (90%) have seen or heard one or more prescription drug advertisements; and most often, it was on the television (78%). One in five have seen or heard prescription drug advertisements on the Internet (19%), and approximately one in seven have seen or heard advertisements in newspapers (16%), pharmacies (14%) and on the radio (14%). Other key findings include: While 1 in 10 of the respondents (10%) who have seen or heard a prescription drug advertisement have asked their doctor for the advertised drug, about two-thirds (68%) of those who have ever asked their physician either received a prescription (41%) for the advertised drug or received a free sample (27%). Most of the respondents (71%) read the safety and side effect information that by law accompanies prescription drugs, but over a quarter find the information frightening (15%) or confusing (13%). This survey was conducted by telephone by SSRS, an independent research company. A national sample of 1,019 Americans age 18 and older completed interviews from September 22-September 26, 2010 . For more information, please contact the author, Helen W. Brown, at 202-434-6172. Cancel You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits. Your email address is now confirmed. You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age. You can also by updating your account at anytime. You will be asked to register or log in. Cancel Offer Details Disclosures
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