New Report Examines Media's Stereotypes About Aging, on Prime Time Foc...

Report Tackles Stereotypes About Aging

Toward a new vocabulary

Frumpy, feeble, geezers. These words are all on a new "no-no" list in a new style guide entitled "Media Takes: On Aging." The guide lays out how the press, advertisers, and Hollywood should depict older adults in an unbiased way.

From the International Longevity Center: "With the longevity revolution, humankind enters a new and unprecedented stage of development, the impact of which is even greater because of its rapidity. This report/styleguide is an important step in overcoming ageist language and beliefs by providing journalists and others who work in the media with an appropriate body of knowledge, including a lexicon that helps redefine and navigate this new world."

To find out more, and to purchase the report, visit the . Cancel You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits. Your email address is now confirmed. You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age. You can also by updating your account at anytime. You will be asked to register or log in. Cancel Offer Details Disclosures

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