Oprah Launches Health-Conscious Food Brand Javascript must be enabled to use this site. Please enable Javascript in your browser and try again. × Search search POPULAR SEARCHES SUGGESTED LINKS Join AARP for just $9 per year when you sign up for a 5-year term. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Leaving AARP.org Website You are now leaving AARP.org and going to a website that is not operated by AARP. A different privacy policy and terms of service will apply.
Oprah Launches Food Line
Called O That s Good the comfort foods will range between $4 and $5
10 percent of the profits from Oprah’s product line will go to hunger-relief charities. Discovery Communications, Inc. . Her line — O, That’s Good, produced with Kraft Heinz — will reach stores this week. Consumers can choose among her mashed potatoes with cauliflower, parmesan pasta with white bean puree, and broccoli-cheddar soup with butternut squash, USA Today reports. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. The ad campaign, featuring Winfrey, will begin Oct. 2. The food, diet and entertainment mogul had a hand in developing the recipes. “It all started with the idea for the cauliflower mashed potatoes. The twist is really what sparked this whole idea,” she said. “I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating , but it was not working. So I thought, What if I used a portion of the mashed potatoes and added the cauliflower?" The eight products will have no artificial flavors or colorings, and 10 percent of the profits will go to hunger-relief charities, according to USA Today. Prices will range from $4.49 to $4.99. The food line “brings together the three things the consumer really wants — great-tasting food, convenience and they can feel good about,” Nina Barton, a senior vice president at Kraft Heinz, told USA Today. AARP Membership — $12 for your first year when you sign up for Automatic Renewal Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. AARP VALUE & MEMBER BENEFITS See more Health & Wellness offers > See more Flights & Vacation Packages offers > See more Finances offers > See more Health & Wellness offers > SAVE MONEY WITH THESE LIMITED-TIME OFFERS