Amazon Slated to Cut Prices on Whole Foods Groceries - AARP
Amazon Cuts Prices at Whole Foods
Say goodbye to ' Whole Paycheck'
Getty Amazon announced that, beginning Monday, you'll find lower prices at Whole Foods on several grocery staples. is wasting no time making changes at Whole Foods Market. This morning, in the wake of last week's Federal Trade Commission formal approval of the online retail giant's purchase of Whole Foods for a reported $13.7 billion, Amazon slashed prices on grocery staples at the popular organic market by as much as 43 percent. The first items to see the dramatic price cuts include fruit — the price of organic bananas dropped from 99 cents per pound to 69 cents per pound, while Fuji apple prices saw the most precipitous fall, dropping 43 percent from $3.49 per pound to $1.99 per pound — and dinner staples like salmon, ground beef and rotisserie chicken. Amazon announced last week that it would be lowering prices at the health-focused grocery chain, which had garnered the tongue-in-cheek tag "Whole Paycheck" due to its reputation for high prices and customer sticker shock at the register. Other foods that are now cheaper: avocados, kale, baby lettuce, tilapia, almond butter, organic eggs and rotisserie chicken. And the company announced that the cost of more items will be cut soon. Amazon plans to offer the Whole Foods Organic 365 line of generic brand products — along with Whole Paws pet products — through its website and AmazonFresh, Prime Pantry and Prime Now programs that offer grocery sales and delivery. Amazon soon will bundle Whole Foods benefits — such as in-store savings and rewards shopping programs — into its Prime membership, which already offers customers free shipping and other benefits that include access to , TV and music. "We’re determined to make affordable for everyone," Jeff Wilke, chief executive of Amazon Worldwide Consumer, said in a statement. " The reverberations of Amazon's arrival into the brick-and-mortar grocery business were felt immediately by investors and industry analysts. On the news of lower prices at Whole Foods, shares of chains like Kroger and Walmart — which now registers as the largest grocery retailer in the country — fell 8 and 2 percent, respectively. “This is how Amazon operates,” Michelle Grant, head of retailing at market research firm Euromonitor, told the New York Times. “It’s all about speed, speed, speed.” Also of Interest
WATCH: TELL US: Featuring News Briefs from AARP Now Cancel You are leaving AARP.org and going to the website of our trusted provider. The provider’s terms, conditions and policies apply. Please return to AARP.org to learn more about other benefits. Your email address is now confirmed. You'll start receiving the latest news, benefits, events, and programs related to AARP's mission to empower people to choose how they live as they age. You can also by updating your account at anytime. You will be asked to register or log in. Cancel Offer Details Disclosures
Close In the next 24 hours, you will receive an email to confirm your subscription to receive emails related to AARP volunteering. Once you confirm that subscription, you will regularly receive communications related to AARP volunteering. In the meantime, please feel free to search for ways to make a difference in your community at Javascript must be enabled to use this site. Please enable Javascript in your browser and try again.