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Houston' s inaugural theater week arrives

Illustration: Gabriella Turrisi/Axios The first Houston Theater Week kicks off today with buy one, get one free ticket deals. Why it matters: Houston has an established theater scene, and the event is a chance for residents to snag a good deal while the venues get publicity. Details: 93 shows and concerts are available through the 18 participating organizations, ranging from resident organizations such as the Houston Ballet to community theaters like The Ensemble Theatre. How it works: From today until Aug. 29, use the code "HTXARTS" to . Of note: The Houston Theater District collaborated with the Houston First Corporation to launch the initiative, inspired by New York City's Flashback: Theaters and live performances had to shut down during the pandemic. While most venues have recovered, ticket sales and a boost in visibility will continue to aid the performing arts community, said Houston First president and CEO Michael Heckman. What they're saying: "The culture and the arts are central to how we position Houston and who we are as a city," Heckman added. "We want to make this into an annual tradition … to ensure that the public and people understand just how many different offerings there are, and the diversity of the type of shows that are out there." Go deeper: To view all the offers and purchase tickets, go to . Get more local stories in your inbox with .Subscribe Support local journalism by becoming a member.

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