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Square adds Spanish to small business services
Illustration: Shoshana Gordon/Axios One of the biggest payment-processing companies now offers its services in Spanish. Why it matters: Spanish is the second-most used language in the U.S. after English; speak it at home, according to Census data. Details: Square, which allows millions of small businesses to accept, announced this week that all of its services and hardware will work in both English and Spanish in the U.S.Businesses — Hispanic-owned and otherwise — will be able to choose which language to use for any banking and loan services hired through Square. Those businesses’ customers will be able to select either language when looking at order totals and tipping options or to input their contact information for a digital receipt.Square, part of a conglomerate that also runs Cash App and the “buy now, pay later” service , says it has “millions of users.” The big picture: Financial tech companies increasingly to access cash and payment transactions. Banks have historically underserved Hispanic customers, charging people of color , for example. They have in the past also at higher rates than white non-Hispanics. Over 12% of all U.S. Hispanic households said they in 2021, as many Latinos say they or fear not having the minimum amounts to maintain an account. What they’re saying: “By providing fair and accessible financial services tools spelled out in Spanish and backed up by Spanish-language customer service, Square is taking one step further toward ensuring Latino entrepreneurs have the tools they need to start, run, grow, or adapt their businesses,” Christina Riechers, head of product for Square Banking, said in a statement. to get vital news about Latinos and Latin America, delivered to your inbox on Tuesdays and Thursdays.