10 Social Media Analytics Tools that Will Do the Math For You
10 Social Media Analytics Tools that Will Do the Math For You Skip to content Blog Get My Free Trial Strategy
You can drill down into your impressions, reach, share of voice, and even analyze your competitor’s social media strategies. If you’re utilizing influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with. Best of all? Keyhole allows you to effectively never work in a spreadsheet again. Nice!
10 Social Media Analytics Tools that Will Do the Math For You
Are you a social media marketer who wants to better focus your time, effort, and budget? It's time for some new social media analytics tools! 10 of the best social media analytics tools #1 Hootsuite Analytics #2 Google Analytics #3 RivalIQ #4 Hootsuite Insights powered by Brandwatch #5 Brandwatch #6 Talkwalker #7 Keyhole #8 Channelview Insights #9 Mentionlytics #10 Panoramiq Insights Wondering which of your social media tactics are working? Want to better focus your time, effort, and budget? You need a social media analytics tool. In this article, I’ll cover some of the best free social media analytics tools available, along with some paid options (for the true nerds who want to dive deep on the data and see real returns). Then you’ll be ready to learn which social media metrics are important to track. Not ready to start looking for analytics tools? Get a primer on what social media analytics even is. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.Why you need social media analytics tools
Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the data you need to assess your social media marketing strategy on both macro and micro levels. They can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? What were our top posts on LinkedIn this year? Should we post more on Instagram next month? Which network drove the most brand awareness for our product launch? What kind of posts do my followers like to comment on? And many more.10 of the best social media analytics tools
#1 Hootsuite Analytics
Key benefits: Performance data from every social network in one place with easy-to-understand reports Paid or free? Paid tool Skill level: Beginner to intermediate Best for: Business owners who run their own social media, social media managers at small-to-medium sized businesses, marketing teams Most social media management platforms have built-in analytics tools. I hope you’ll forgive me for saying Hootsuite’s reporting capabilities are my favorite. But it’s the tool I know and love best. Imagine Twitter analytics, Instagram analytics, Facebook analytics, Pinterest analytics, and LinkedIn analytics all in one place. Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. It saves time by making it easy to compare results across networks.Social posts metrics
Clicks Comments Reach Engagement rate Impressions Shares Saves Video views Video reach And moreProfile metrics
Follower growth over time Negative feedback rate Profile visits Reactions Overall engagement rate And moreBest time to post recommendations
Ever spend a bunch of time writing and designing a social post only to have it fall completely flat? There could be a lot of reasons for that. But one of the most common reasons this happens is posting at the wrong time. A.k.a. Posting when your target audiences are not online or not interested in engaging with you. This is why our Best Time to Publish tool is one of the most popular features of Hootsuite Analytics. It looks at your unique historical social media data and recommends the most optimal times to post based on three different goals: Engagement Impressions Link clicks Most social media analytics tools will only recommend posting times based on engagement. Or they’ll use data from universal benchmarks, instead of your unique performance history. Other cool things you can do with Hootsuite Analytics: Customize report templates for only the metrics you care about Get reports on your competitors Track the productivity of your social team (response times, and resolution time for assigned posts, mentions, and comments) Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen On top of all of that, Hootsuite won the 2022 MarTech Breakthrough Award for Best Overall Social Media Management Platform! And, according to reviews at least, the social media analytics tools were a big part of that win:Makes social media so much easier
The ease of scheduling posts is amazing. The analytics for reporting are incredible. You can create you own personalized reports.” – Melissa R. Social Media Manager Hootsuite Analytics is included in the Hootsuite professional plan, which you can try for free for 30 days. Learn more in this video or sign up for a Hootsuite Analytics free trial.Growth hacked
Schedule posts, talk to customers, and track your performance in one place. Grow your business faster with Hootsuite. Free 30-Day Trial (risk-free!)#2 Google Analytics
Key benefit: See how much traffic and leads flow to your website from your social media channels Paid or free: Free tool Skill level: all skill levels Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business You’ve probably heard of Google Analytics already. That’s because it’s one of the best free tools to use to learn about your website visitors. And if you’re a social marketer who likes to drive traffic to your website, then it’s an invaluable resource to have in your back pocket. While it’s not a social media reporting tool per se, you can use it to set up reports that will help you: See which social media platforms give you the most traffic See what content drives the most leads and traffic on which social networks Get to know your audience with demographic data Calculate the ROI of your social media campaigns With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google analytics. Learn more: How to use Google Analytics to track social media success#3 RivalIQ
Key benefit: Fully customizable reporting that can draw data from all major social media networks. Paid or free: Paid tool Skill level: intermediate Best for: social media managers RivalIQ was designed to let social media managers be data scientists, without the pesky certification. RivalIQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms. Easily conduct a competitive analysis or a complete social media audit with RivalIQ’s in-depth reporting. Better still, you can actually present your findings directly to your director, stakeholders, and marketing team with fully-customizable charts, graphics, and dashboards. But RivalIQ isn’t just for finding the big picture! Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work. Know exactly whether it was the hashtags, time of day, post type, or which network’s audience led to success. Then take that knowledge and double down for more success! Pro tip: Getting owned by the competition? With RivalIQ you can find all the same info above, but from their social media accounts. If you can’t beat ’em, join ’em (then beat ’em at their own game)! Learn more: Try a demo or start your free trial with RivalIQ#4 Hootsuite Insights powered by Brandwatch
Key benefits: Analyze brand sentiment and customer demographics in real time, alongside all your other social media performance data Free or paid: Paid tool Skill level: Intermediate to advanced Best for: Social media professionals, PR and communications teams, small to large social media teams Hootsuite Insights is a powerful enterprise-level social listening tool that doubles as an analytics tool. It goes beyond Hootsuite Analytics, tracking your earned social mentions so you can measure social sentiment and improve customer experience. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Get the free template now! It also analyzes data about your audience demographics like gender, location, and language. You can compare demographics across networks, or look at the aggregate picture of your audience for all networks combined. This is a tool that really tells you a lot about your audience — and how they feel about you. It can tell you whether a spike in mentions is a victory or a disaster. And it can help you capitalize or avoid either one, respectively. Request a Demo#5 Brandwatch
Key benefits: Track and analyze data from more than 95 million sources, including blogs, forums, and review sites, as well as social networks Free or paid: Paid tool Skill level: Beginner to intermediate Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring Brandwatch is a powerful tool with five easy-to-use social media analytics report templates: Summary: A high-level view of social conversations about your brand, competitors, or keywords. Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute. Reputation: A checkup on sentiment trends you might need to monitor or address. Influencers: A report to help you identify influencer marketing opportunities relevant to your brand and analyze their activity. Competitor comparison: Benchmarking social media data for conversation volume, sentiment, and share of voice. Learn more: You can add Brandwatch to your Hootsuite dashboard#6 Talkwalker
Key benefits: Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions Free or paid: Paid tool Skill level: intermediate to advanced Best for: social media managers, PR and communications teams, brand monitors, product marketers, researchers Talkwalker offers analytics related to social conversations beyond your owned social properties, including: Mentions Brand sentiment Important influencers Author lists You can filter by region, demographics, device, type of content, and more. Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. Learn more: You can add Talkwalker to your Hootsuite dashboard#7 Keyhole
Key benefits: In-depth automated social media reports and dashboards for all platforms Free or paid: Paid tool Skill level: intermediate to advanced Best for: Enterprise-level businesses and organizations Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results. But that’s not all!You can drill down into your impressions, reach, share of voice, and even analyze your competitor’s social media strategies. If you’re utilizing influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with. Best of all? Keyhole allows you to effectively never work in a spreadsheet again. Nice!