Allbirds UK launch: The celeb-approved trainer brand you can shop now - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion This celeb-approved trainer brand has just arrived in the UK By You Magazine - October 17, 2018 Ever heard of the US trainer brand Allbirds? Well, stars including Jennifer Garner, Emma Watson, Cindy Crawford, Mila Kunis, and Oprah (to name a few) all have – and now you can join them, as the footwear that’s been dubbed ‘the most comfortable shoes in the world’ just became available to shop in the UK for the first time. If you’re not already familiar with the line, let us introduce you: the casual sneakers are available in a range of styles and chic colour combos, and are often spotted on the feet of off-duty A-list celebs. Leonardo DiCaprio is even signed on as an investor, and has praised the brand for being ‘a model for the footwear industry’. Allbirds What makes them different to any other trainer? The appealing simplicity of the design aside – ‘no flashy logos, no senseless details’, as they say themselves – it’s the sustainable nature of the line that has enhanced its popularity. Allbirds uses unique materials such as wool from New Zealand and renewable eucalyptus fibre, and has just developed a world first foam out of sugar cane, which is set to turn the rubber-soled footwear market on its head. View this post on Instagram A post shared by Allbirds (@allbirds) Speaking to The Guardian, the brand’s co-founder Tim Brown explains: ‘For the first two years, [sustainability] was very much a secondary part of our story and we focused on comfort and design. Only now, with our third material innovation – after wool came eucalyptus and, latterly, sugar cane – under our belt, and having learned a lot more about our impact, have we started to say, this is something we need to talk about more.’ Despite these innovations the most surprising thing about Allbirds, however, is perhaps the price. Every design and colourway comes at the same price point of £95 – not bad when you consider that you’re walking in the same eco-conscious footsteps as the rich and famous, hey? Allbirds’ flagship UK store is open now in London’s Covent Garden. You can shop the full range at allbirds.co.uk RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved