UOMA Beauty: Inclusive Makeup Brand With 51 Shades Of Foundation - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty This new make-up brand is leading the way for inclusivity in beauty By You Magazine - April 25, 2019 It’s taken far too long, but the beauty industry has been making more of an effort in recent years to become more inclusive, and to speak to all demographics, taking into consideration all races, genders, sizes and disabilities. However, it still has a long way to go, and many major well-known brands still face backlash due to their limited shade ranges and advertising. It’s therefore incredibly refreshing to hear about new start up beauty brands, which are putting inclusivity first. UOMA, for example, is an upcoming line that is ‘dedicated to all who’ve been left out’. View this post on Instagram A post shared by UOMA Beauty (@uomabeauty) Created by former LVMH executive Sharon Chuter, UOMA wishes to promote inclusivity, and spread the message that ‘beauty comes in every colour’. Launching tomorrow, the brand is set to release products including a foundation that comes in an impressive 51 shades. It will also be available in 6 different formulas depending on your skin type and tone. Discussing the lack of diversity within beauty currently, Chuter told GLAMOUR: ‘When I started my journey with UOMA Beauty I understood how big the problem was but boy I was in for a surprise.’ She continued: ‘It was much worse than I had anticipated. Most of the leading labs in the world that have been manufacturing the top products for decades had no idea what to do for dark skin. Most foundation formulas that are developed are not even tested to see if they can create shades in spectrum V and VI which is dark skin. Yes, some brands are providing huge shade ranges yet the dark shades have never been tested on people with dark skin.’ View this post on Instagram A post shared by UOMA Beauty (@uomabeauty) This culture was the motivation Chuter needed to set up UOMA, and she hopes for more brands like this in future. She added: ‘[I hope for] a future where we embrace diversity as an expression of unity. It sounds like a paradox but it is truly the way forward in creating a world where everyone is allowed to be their authentic selves, yet get a seat on the table and right now we are in the process of figuring out what that table looks like.’ View this post on Instagram A post shared by UOMA Beauty (@uomabeauty) Visit uomabeauty.com for more information. RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty 8 of the best sets of press-on nails to see you July 6, 2020 The nail polish worn by Meghan Markle on her wedding day July 27, 2020 Holly Willoughby’ s go-to eye serum is a £6 bargain August 18, 2020 John Lewis has confirmed the line-up for the next Virtual Beauty September 10, 2020 Lush just added to its bestselling Sleepy range with a dreamy September 30, 2020 These are the UK s favourite fragrances starting from just £8 June 22, 2022 These are the bestselling fragrances at Boots right now November 18, 2020 Olay’ s bestselling Regenerist face cream is better than half price on March 8, 2022 This is the £4 90 concealer Holly Willoughby uses to transform her January 20, 2021 Edwina Ings-Chambers Big love for these little labels February 14, 2021 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved