Holly Willoughby has stepped away from lifestyle brand Truly - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Celebrity Holly Willoughby has stepped away from lifestyle brand Truly By You Magazine - September 26, 2018 From presenting ITV’s This Morning and penning parenting guides to showing us how to get the perfect shade of blonde a la Garnier, Holly Willoughby is a woman of many talents – and earlier this year, she announced the imminent arrival of yet another project, her lifestyle brand, Truly. However, after a change in circumstances, Holly has revealed that she will no longer be going ahead with the launch. The ITV star confirmed the news that she would be parting ways with Truly via Instagram, telling her 4 million followers in a statement: ‘After much consideration, I have made the decision to step away from Truly. ‘To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success in the future.’ View this post on Instagram A post shared by Holly Willoughby (@hollywilloughby) Holly’s decision may have come as a shock to fans who were expecting the launch of Truly within the next few months, or even weeks. But considering the TV presenter’s latest gig as Ant McPartlin’s replacement on hit ITV reality series, I’m A Celebrity Get Me Out Of Here, it all makes sense. After all, she will be spending the next few months in Australia filming the series. Despite the surprise nature of the announcement, most of the comments from her followers were ultimately supportive, with one saying: ‘Honourable choice! Especially for someone in the limelight – the brand would have been an obvious success, wouldn’t have been an easy decision to make! Good for you Holly.’ The mum-of-three first announced the launch of Truly back in April, exclaiming: ‘So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn.’ ‘I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY ’ View this post on Instagram A post shared by Holly Willoughby (@hollywilloughby) ‘It’s about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier,’ she added on the Truly website, as well as listing the categories that the brand would cover: Fashion, Home, Baby, Wellness, Living, and Travel. The Truly website has not yet been updated or unveiled as of yet, but you can get the latest updates at truly.co.uk. RELATED ARTICLESMORE FROM AUTHOR 50 of the best celebrity Halloween costumes of all time Shirley Ballas ‘ Strictly gave me back my hope’ Davina McCall discusses how men can help women going through the menopause Popular in Celebrity TV chef Gino D Acampo on Sardinia Sophia Loren and scary salads May 25, 2017 The Evergreen Goddess Exercise guru Diana Moran on looking fit and July 10, 2017 More more Julianne Moore November 13, 2017 Author Jill Mansell on designer notebooks commissioning art and the family January 16, 2018 EMOTIONAL TIES Kelly Hoppen on vodka vintage finds and being a April 4, 2018 ‘ I have no regrets’ Millie Mackintosh on divorce debt and reuniting May 20, 2018 EMOTIONAL TIES TV presenter and tennis player Annabel Croft shares her July 1, 2018 Stella Parton ‘ Dolly and I have always been close’ August 12, 2018 Anna Friel on getting jeered in the street shared parenting with September 23, 2018 Queen of primetime Charlotte Riley on juggling rising stardom with pregnancy October 21, 2018 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved