This is why the staff in Zara watch you very closely - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion This is why the staff in Zara watch you very closely By You Magazine - September 12, 2018 Like us, you probably spend a lot of time in Zara. And if you’re not one for good old fashioned high street shopping, you’ve certainly paid their website one or two visits (to say the least). In fact, it’s hard to imagine any woman in the UK who doesn’t own at least one item by the Spanish retail giant. But have you ever wondered how Zara become so successful? Getty Images Aside from their quality clothes and regular restocks, the brand, owned by Spanish retail magnate Amancio Ortega, have one particularly exceptional business skill to thank for their consistent winning streak – their attentive customer analysis. You may have noticed that the staff in Zara tend to pay very close attention to their customers whenever they step into one of their stores, and while it may seem strange at first – it’s all for good reason. As a store manager at Zara, a huge part of your job is to change the stock in your store twice a week. According to a report in The Mirror, these said orders made by the store managers to the company HQ are based on the individual sales data from their respective stores. It is also calculated around anecdotal evidence from shoppers about what they like and don’t like. Alamy Stock Photo Therefore, this means that in order to get this information and ultimately do their job competently, store managers and staff at Zara have to watch customers’ reactions and anticipating demand for items. In fact, their pay is target driven which means they can double their salary through bonuses, so if you spot an eagle-eyed sales assistant at your local branch, this will be why. Housed under Inditex, Zara is a part of the world’s largest and most influential retail group, operating more than 7,475 stores in 96 markets. And with net sales smashing past £10.7 billion (a milestone for the brand) on top of 249,000 online orders per hour, there’s no stopping our high street favourite. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved