BEAUTY THERAPY: If you think you're bored with perfume... - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty BEAUTY THERAPY If you think you’ re bored with perfume… By You Magazine - September 2, 2018 I often feel that brands are desperately trying to over-fragrance me. So many launches, from dry shampoo to foot scrub, come with a tale about a top nose specially creating the perfect scent for it. That can be lovely. I appreciate their attention to detail. But often it’s yet another product clashing with the one thing I’ve particularly bought for its smell: my perfume. How the majority of TV ads represent fragrance is also a source of frustration. Too many are about women wearing it to attract a man. That’s such a retro notion. Most women I know wear it for themselves, for their own mood: it’s like scene-setting for your day’s performance. So it’s a tad ironic that one of the freshest ads I’ve seen in a while – one that actually makes me want the fragrance – has a soundtrack from 1967. ‘She comes in colours everywhere, she combs her hair, she’s like a rainbow,’ croon the Rolling Stones in the new ad for the latest blockbuster fragrance from Dior, called Joy. By ‘blockbuster’ I mean a totally new smell (accompanied by a mega ad campaign), not an extension of something that already exists, like a Miss Dior Cherie. It’s the first newbie from the fashion house in 20 years. The last of its kind was J’Adore. Yes, that really was 20 years ago. It probably helps that the ad has Jennifer Lawrence being, well, very J-Law: looking feminine, floaty, free and generally content in her own skin. There’s only the merest hint of a man in it, the briefest of kisses (phew). It’s all good vibrations stuff. It feels new. So I journeyed to Paris to talk to Dior’s in-house nose (or perfumer) François Demachy about what’s inside the bottle. Noses are like the rock stars of the beauty world, playing with our emotions with smells rather than lyrics, crafting altogether different kinds of notes. Creating Joy, he said, was all about creating light. A bright, white light. So he worked around a base of musky accords (he says Jennifer, who was involved in the process too, ‘flipped’ for this blend), together with florals (‘because it’s Dior and Dior is flowery’) and the vibrant note to create ‘that blinding, glittery aspect of light’ is mandarin. There’s no sign of gourmand overload here. It’s gently evocative stuff – bright, a cheery day in a spray. One last point, especially for serious fragrance followers who will no doubt be wondering about the name which is, of course, already taken by the legendary perfume Joy by Jean Patou (now owned by Designer Perfumes). However, in a move expected to be confirmed this month, a deal to share ownership of DP with LVMH (under whose umbrella, among other luxury labels, Dior falls) means it’s all sort of in the family and all proper approvals have been given. It’s Joy squared – and shared. Dior Joy, from £54, dior.com Hair mist to spritz If I do sometimes ditch my fragrance for the day and spritz my hair instead, then it’s going to be with Frédéric Malle Lipstick Rose Hair Mist. It’s a lighter version of the original – violet and rose with elements of vanilla and amber. Think of how you remember your mother’s handbag smelling, merged with the imagined aroma of old Hollywood movie glamour. £100, fredericmalle.co.uk Grrrab this I first discovered Shhhowercap via ads that popped up on my Instagram feed. I have a standard shower cap at home and usually try to travel with it too, as the guilt of using throwaway ones in hotel rooms is intense. But, in truth, my standard is a bit frumpy. Not Shhhowercap. These are turbans in cool patterns and colours (I love the leopard print) and can even be thrown in the washing machine. £35, cultbeauty.co.uk Feature by Edwina Ings-Chambers RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty People are seriously impressed with Primark’ s £8 skinny curling tongs December 16, 2019 Boots is giving away free lipsticks to celebrate the launch of January 23, 2020 This long-lasting eyebrow product is getting rave reviews and is just June 21, 2021 These Liz Earle gift sets are on sale just in time March 5, 2020 WIN A Kiehl’ s skincare heroes bundle worth £104 July 24, 2020 Cult skincare brand Sunday Riley is branching out into hair products April 24, 2020 Superdrug is holding a huge BOGOF sale on all cosmetics for May 28, 2020 Your salon could charge you extra for overgrown roots and bad June 25, 2020 Facial steamers Why searches for this beauty gadget were up 400 July 10, 2020 Lush subscription boxes have arrived and they contain exclusive new products August 3, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. 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