This £5 99 mascara has been a bestseller for 47 years - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty This £5 99 mascara has been a bestseller for 47 years By You Magazine - April 5, 2019 When you ask almost any make-up lover what one item they couldn’t live without, it’s usually mascara. Whether you want to lengthen, curl, or volumise, there’s a number of magic wands on the shelves that promise to do the trick – but there’s one particular mascara that almost all of us have owned at some point in our lives. It’s been around since 1971, and quickly become one of the most popular and recognisable beauty products in history, with one still leaving a store every two seconds around the world. Getty Images Have you guessed it yet? Yes, the mascara to beat all mascara is Maybelline’s Great Lash, which was the first water-based mascara to hit the market, and is so loved by beauty buffs it’s been a bestseller in its native America for a staggering 47 years. Promising a ‘lash-doubling formula that conditions as it thickens’, the mascara is available in two colours – ‘very black’, and ‘blackest black’ for those that want something super dramatic. And despite it’s long-standing status, the conditioning formula remains a staple, and today is still raved about by celebrities and industry experts alike. Famous fans of the product are said to include supermodels such as Gigi Hadid, Christy Turlington, and Jourdann Dunn. There’s also plenty of online buzz around the product, with thousands of five-star reviews on retailers such as Boots and Superdrug, where it sells for just £5.99. Superdrug Maybelline Great Lash Mascara, £5.99, Superdrug ‘This is a real classic mascara. I have been using it for years, its never clumpy, defines my lashes and still looks fairly natural,’ said one happy customer. ‘Every time I buy a new mascara I always end up going back to this one. Last a long time and is great value for money.’ ‘I couldn’t seem to find one that worked until I tried this one – my lashes are naturally really short and flat but after using even just one coat they were long and separated,’ agreed another. ‘It also gives a bit of volume which is a bonus. I love this mascara, definitely recommend for anyone struggling to lengthen and separate.’ If that hasn’t convinced you to snap up the bargain product, we don’t know what will… RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty 8 of the best sets of press-on nails to see you July 6, 2020 The nail polish worn by Meghan Markle on her wedding day July 27, 2020 Holly Willoughby’ s go-to eye serum is a £6 bargain August 18, 2020 John Lewis has confirmed the line-up for the next Virtual Beauty September 10, 2020 Lush just added to its bestselling Sleepy range with a dreamy September 30, 2020 These are the UK s favourite fragrances starting from just £8 June 22, 2022 These are the bestselling fragrances at Boots right now November 18, 2020 Olay’ s bestselling Regenerist face cream is better than half price on March 8, 2022 This is the £4 90 concealer Holly Willoughby uses to transform her January 20, 2021 Edwina Ings-Chambers Big love for these little labels February 14, 2021 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved