Lidl has launched 'Too Good to Waste' boxes to prevent food waste - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Food Lidl has launched ‘ Too Good to Waste’ boxes to prevent food waste By You Magazine - March 27, 2019 Cutting down on food waste has become a rising priority for supermarkets across the country and Lidl is paving the way with their latest initiative. The purse-friendly supermarket is now selling ‘Too Good to Waste’ fruit and vegetable boxes for just £1.50, allowing customers to buy products that may have become slightly damaged, discoloured or deteriorated but are still perfectly good for use instead of being thrown away. Lidl However, despite what you may think the fruit and veg in the boxes aren’t ‘wonky’. Instead, the team at Lidl have made an effort to make them look well put together and desirable for customers. The new initiative is part of Lidl’s pledge to cut food waste by 25 per cent in each of their stores by 2020. It comes after a trial took place last summer, where the scheme was introduced in selected stores to text whether there was demand for it. Shortly after, it was extended to 122 stores and ultimately sold more than 50,000 boxes, preventing an impressive 250 tonnes of food going to waste. Speaking of the scheme, Christian Härtnagel, CEO Lidl GB, said: ‘The positive feedback that we have received off the back of our trial has been incredible; from our colleagues who are showing so much passion for them, to our customers who were getting in touch from the get go asking where they could get one.’ Lidl He continued: ‘The really brilliant thing about this initiative is that, not only is it helping to tackle the highly important challenge of food waste, it’s also helping our customers make even more savings. Additionally, it’s a great example of how we, as a discounter, can utilise our lean and efficient business model to fulfil our mission to make good, healthy food more affordable and accessible, whilst acting sustainably.’ Lidl’s Too Good to Waste boxes are now available in all Lidl stores from the moment they open till midday. RELATED ARTICLESMORE FROM AUTHOR Kids can eat for free at these restaurants during October half-term How to make the viral negroni sbagliato with prosecco at home 7 Halloween recipes with serious hex factor Popular in Food 6 sunshine-yellow baking recipes with golden grains May 20, 2018 Donna Hay’ s sneaky bolognese June 10, 2018 Louise Thompson’ s lower-fat sticky toffee pudding June 29, 2018 Calling all cocktail lovers – this £12 Co-op vodka is one July 23, 2018 5 delicious new baking trends to try this season August 31, 2018 People are campaigning for the return of this popular Celebrations chocolate September 27, 2018 This is the best turkey to buy for Christmas 2018 October 11, 2018 Chrissy Teigen’ s French toast with whipped honey and ricotta topping November 17, 2018 Snowy angel cake December 23, 2018 Souped up 6 delicious healthy soup recipes with calorie counts January 27, 2019 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved