This hydrating serum has sold out five times in the last year - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Beauty This hydrating serum has sold out five times in the last year By You Magazine - March 20, 2019 Products that sell out quickly aren’t a rare phenomenon – but products that sell out multiple times in the space of just 12 months are. And family-run beauty business Pestle & Mortar has managed to achieve just that. The brand’s Pure Hyaluronic Serum has sold out five times in a row over the last year, leading to something of a cult status amongst beauty insiders. What’s more, each time it became unavailable, it racked up a rather staggering waiting list of around 35,000 people waiting for it to be restocked. So, what’s all the fuss about? For starters, the formula is light, fresh and fragrance-free, absorbing quickly and easily; a fuss-free step in any daily routine. It also contains no parabens and is free from animal derived raw materials (and it’s not tested on them, either). The serums’s hero ingredient is, as the name suggests, hyaluronic acid, a hydration powerhouse that can work wonders for any skin type. Combined with skin-softening panthenol, the treatment plumps out fine lines, brighten, and restores your complexion. It can even be used as a primer for your make-up for a velvety, smooth finish. Don’t just take our word for it though – the reviews of Pestle & Mortar’s Pure Hyaluronic Serum speak for themselves. One poster on the brand’s own website writes that it’s ‘the best hyaluronic acid I have tried’, while another agrees that they ‘can’t live without it’. Pestle & Mortar Pure Hyaluronic Serum, £33, qvcuk.com Shoppers on sites like qvcuk.com and Lookfantastic, where the product is also stocked, are equally impressed. ‘Bought this a few weeks ago and use it daily, my skin is already looking and feeling better,’ said one. ‘A little goes a long way, very easy to use.’ ‘This is the best and the perfect hylauronic serum ever!’ an enthusiastic Lookfantastic customer echoed. ‘No stickiness at all, almost pure water. Ideal for summer and for oily skin, but works just perfect with my normal skin too. Definitely will buy it more and more! The only minus is the price.’ Admittedly, the serum doesn’t come cheap, retailing on most listings at £39 per 30ml bottle. However, it is currently available at qvcuk.com for just £33 – so if there was ever a time to give it a go, it would be now… RELATED ARTICLESMORE FROM AUTHOR You could get paid to test Liberty’ s Beauty Advent Calendar People are obsessed with this Revlon hair drying tool A new drop of Boots Star Gifts has landed for Christmas 2022 Popular in Beauty 8 of the best sets of press-on nails to see you July 6, 2020 The nail polish worn by Meghan Markle on her wedding day July 27, 2020 Holly Willoughby’ s go-to eye serum is a £6 bargain August 18, 2020 John Lewis has confirmed the line-up for the next Virtual Beauty September 10, 2020 Lush just added to its bestselling Sleepy range with a dreamy September 30, 2020 These are the UK s favourite fragrances starting from just £8 June 22, 2022 These are the bestselling fragrances at Boots right now November 18, 2020 Olay’ s bestselling Regenerist face cream is better than half price on March 8, 2022 This is the £4 90 concealer Holly Willoughby uses to transform her January 20, 2021 Edwina Ings-Chambers Big love for these little labels February 14, 2021 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved