H&M has taken maximalism to new heights with their latest collaboration - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion H& M has taken maximalism to new heights with their latest collaboration By You Magazine - August 3, 2018 Whether you’ve noticed it or not, maximalism seems to be the new ‘it’ trend at the moment with retailers, designers and interior gurus all opting for the ‘more is more’ ethos when it comes to their designs. And with the trend showing no signs of slowing down, it’s no surprise that high street favourite H&M has teamed up with British wallpaper brand GP & J Parker to launch a gorgeous new womenswear collection. H&M Incorporating everything from puff shoulders, balloon sleeves, lace inserts and contrast print trims, the new range is set to be perfect for the late summer/early autumn season and will feature designs created with the archival prints GP & J Baker are known and loved for including Magnolia, the classic Oriental Bird, Blossom, and Hydrangea Bird – all of which were founded by the brand after it launched over 100 years ago in 1884. ‘It’s such a wonderful time in fashion for statement-making prints and patterns, so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses,’ said H&M design director, Pernilla Wohlfahrt. ‘The pieces from the collection are feminine and strong with an effortless feel, and will appeal to those who love both fashion and great print design.’ H&M Shop the entire H&M x GP & J Baker collection online from £6.99 The collection is now available online and in select stores across the world after launching on 2 August and range from the affordable prices of £6.99 to £34.99. Speaking about the collection, Ann Grafton, GP & J Baker managing director and creative director, said: ‘We are thrilled and honoured to be collaborating with H&M. The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.’ The entire collection is now available at H&M. RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved