What The Fluff Challenge The adorable trend taking over the internet - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Life What The Fluff Challenge The adorable trend taking over the internet By You Magazine - June 22, 2018 Pet owners, we hope you’re got a blanket handy, because you’re going to want to try the What The Fluff Challenge (#WhatTheFluffChallenge) with your four-legged friend asap. View this post on Instagram A post shared by J A X (@siberianhusky_jax) Viral videos of animals being well and truly bamboozled by their humans are taking over the internet thanks to the challenge, which sees people using a towel or sheet and a doorway to ‘vanish’ into thin air – and blow their animals’ minds. https://www.instagram.com/p/BkQKi4UlCMb/?taken-by=merelvdooren Simply put, the #WhatTheFluffChallenge is essentially the peekaboo you’ve played with babies for years, but with your pups – oh, and thousands of views across social media, of course. The challenge already has well over 1,000 posts on Instagram and Twitter, and compilation videos of the best clips are quickly reaching hundreds of thousands of views of Facebook too. View this post on Instagram A post shared by M A R I C E L A (@mari22cela) If you want to try the #WhatTheFluffChallenge with your pet at home, though, you’ll need to be quick with your tricks. Some unlucky owners have also shared videos of their dogs figuring out the game and finding them immediately – or, rather more upsettingly for those hoping for a moment of internet stardom, simply looking completely unfazed at their sudden disappearance. View this post on Instagram A post shared by Must Be A Frenchie (@must.be.a.frenchie) However, one Twitter user, Josh Odyssey, has spent time analysing the videos, and seems to have broken down the keys to #WhatTheFluffChallenge success. ‘I’ve looked through a number of these #WhatTheFluffChallenge attempts & you seem to be the only one who has done it properly,’ he wrote in response to one of the most popular clips. ‘1. attentive and focused dog ? 2. having the blanket cover you and the doorway 3. showing your head above the cover & disappearing at intervals. ?’. View this post on Instagram A post shared by Zar Dog (@zar_dog_thegsd) There have been hundreds of challenges on the internet over the years, but we have to say, we think this is one of the cutest. So, if you manage to get a great reaction from your pet, tag us on Facebook, Twitter or Instagram – we’d love to see them! RELATED ARTICLESMORE FROM AUTHOR Everything we know about The Crown season 5 Aldi s exercise equipment is on sale with up to 50% off The best Halloween events for 2022 across the UK Popular in Life The You magazine team reveal their New Year s resolutions December 31, 2021 Susannah Taylor The TLC tools your body will love January 23, 2022 How to stop living in fear February 6, 2022 Susannah Taylor My pick of the fittest leggings February 27, 2022 Women’ s Prize for Fiction 2022 winner announced June 17, 2022 These BBC dramas are returning for a second series June 30, 2022 Susannah Taylor gives the lowdown on nature s little helper – CBD April 17, 2022 The baby names that are banned across the world April 27, 2022 The Queen has released her own emojis May 26, 2022 Sally Brompton horoscopes 27th June-3rd July 2022 June 26, 2022 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved