John Lewis's new brand ANYDAY is style at lower prices - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Interiors John Lewis’ s new homeware brand ANYDAY is quality and style at 20 per cent lower prices By You Magazine - April 12, 2021 John Lewis has launched a new own brand called ANYDAY, which promises the same quality you expect from the British high street stalwart but at prices on average 20 per cent lower than their current own brand ranges. John Lewis This new venture opens the department store up to an even broader group of shoppers, accommodating for a lower price bracket but still with quality and style at the forefront. Traversing everything from big ticket furniture items – sofas, bed frames, dining tables etc – to home accessories including lamps, vases, soft furnishings and more, there’s something for everyone, whether you own your home or live in a rented space. The product designers were inspired by customer feedback that they didn’t feel John Lewis offered enough options at lower price points for the key moments in life, such as furnishing a first home, making a rented space feel more homely and preparing a nursery for a baby. John Lewis Pippa Wicks, Executive Director at John Lewis, says: ‘The ANYDAY range signals a step-change in the modernising of the John Lewis brand. We want to challenge value perceptions of John Lewis and attract a broader group of shoppers who want to combine value and style with greater convenience and a seamless retail experience both in store and offline. ‘This range has been specifically designed around how our customers live today. Whatever they need, we will have a product which suits their budget, from space-saving products, cost-effective childrenswear and affordable technology to portable pieces renters can take with them when they move. This launch is a return to our commitment to offer great value for money, but it’s also an exciting opportunity to build on our strengths and supercharge them for the future.’ Top picks from John Lewis’ s new ANYDAY range to buy now John Lewis Velvet Stripe Cushion, £12, John Lewis John Lewis Terrazzo Bulbholder Table Lamp, £18, John Lewis John Lewis Jute Round Rug, £100, John Lewis John Lewis Jax Large Side Table, £69, John Lewis John Lewis Tiger Cushion, £20, John Lewis John Lewis Berber Style Rug, £150, John Lewis John Lewis Ridge Storage Cabinet, £199, John Lewis John Lewis Portobello Vase with Handles, £18, John Lewis John Lewis Ziegler Rug, from £80, John Lewis John Lewis Rattan Folding Chair, £99, John Lewis John Lewis Kristy Touch Table Lamp, £20, John Lewis John Lewis Grid Duvet Cover Set, from £30, John Lewis John Lewis Round Edge Mirror, from £60, John Lewis RELATED ARTICLESMORE FROM AUTHOR Aldi s pumpkin-shaped casserole dish is all we want for Halloween 7 of the best money-saving kitchen gadgets to invest in this winter Aldi has restocked miniature velvet chairs and sofas for your dog DON' T MISS Trinny London only runs two sales per year – and one November 27, 2020 Shrimps has launched a collection at Next and prices start from June 18, 2021 Superdrug is offering 20 per cent off on hundreds of fragrance December 17, 2020 Dr Clare Bailey A simple solution for sore eyes April 12, 2020 Ainsley Harriott’ s fattoush salad March 22, 2020 Belted dresses are trending thanks to the Duchess of Cambridge May 9, 2022 This four-way tortilla wrap hack is going viral on social media January 14, 2021 How to send a birthday card to Captain Tom Moore for April 21, 2020 This ‘ flattering’ £30 dress is about to become your year-round go-to September 27, 2022 Searches for this beauty treatment are up by more than 600 February 28, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved