Simply Be launch genius adjustable waist jeans - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Fashion Simply Be launch genius adjustable waist jeans as a stand against ill-fitting fashion By Kanika Banwait - May 25, 2022 It’s hard to believe it’s 2022 and so many high street brands still don’t know how to design clothes that fit women’s bodies properly. From straps that constantly fall down or dig in to shoes designed for the narrowest of feet, we’ve had our fill of ill-fitting fashion and, quite frankly, we shouldn’t have to put up with it. Online retailer Simply Be has come to our rescue with its latest campaign titled F-IT, which shines a spotlight on the reality of many women’s clothing struggles. Take jeans, for example. Buying denim that you A) like B) doesn’t cost a fortune, and C) fits well, is an almighty challenge. And just when you think you’ve found the perfect pair, you notice there’s a big gape in the waistband at the back. View this post on Instagram A post shared by Simply Be (@simplybeuk) So one of the new Simply Be F-IT launches we got really excited about are a pair of adjustable waist jeans. Yes, that’s right. You can adjust the waist so the gape disappears. The Mom jeans have been designed to eliminate the back gap and ‘feature intelligent seaming which curves into the pocket, for added shape and to flatter curves’. They’ve been made in a soft, comfortable and stretchy denim fabric that’s 66 per cent cotton. Plus, sizes range from 10-32 so there’s a good chance you’ll find a pair that’s right for you. View this post on Instagram A post shared by Simply Be (@simplybeuk) The adjustable jeans have already been such a hit that they’ve sold out in many sizes, and received 5-star reviews online. One happy customer wrote: ‘Best jeans ever. At last a pair of jeans that don’t gape at the back. True to size.’ Another commented: ‘I brought these jeans after years and years of struggling to find jeans that fit my waist even with a belt! Until these, absolutely amazing I would re purchase in every colour if available!’ Mom Jeans With Back Waist Adjuster, £34, Simply Be Sinead Donohoe, Head of Marketing at Simply Be, said: ‘We truly understand how frustrating bad fit in clothing can be and want all sizes and shapes to feel seen. This campaign celebrates the sense of freedom that good, quality fit gives women.’ Carole Wilson, Product Innovation Manager at Simply Be, added: ‘We have utilised a wide range of materials which offer maximum support and are engineered to stretch with the body, whilst still being flattering and ultimately providing a great fit.’ READ MORE: The best (and worst) size-inclusive retailers for women’s clothing RELATED ARTICLESMORE FROM AUTHOR Rochelle Humes has launched a gorgeous new edit with Next Shop the YOU Magazine Instagram YOU picks the best new-in buys from M& S Popular in Fashion Laura Jackson has teamed up with Next for the chicest knitwear January 22, 2020 Holly Willoughby’ s birthday dress is another Zara bargain February 10, 2020 The Instagram-famous & Other Stories wool blazer is back in stock August 31, 2022 Lorraine just wore Emma Willis’ Next collection from head to toe March 17, 2020 The prettiest spring dresses under £100 March 1, 2022 Everyone is buying Holly’ s gorgeous gingham Oasis dress May 14, 2020 13 bargain dresses to buy in ASOS’ s extra 20 per cent June 10, 2020 This £20 H& M dress is set to be the social media June 26, 2020 Stacey Solomon x Primark is back for a third collection with July 20, 2020 Searches for this perfect heatwave summer top style are up 5000% August 10, 2020 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved